Property Overview:
The Comfort Inn is a 61-room, three-story, limited-service hotel located in Plant City, Florida. The hotel was constructed of Concrete on the 1st floor and Wood Frame on the 2nd and 3rd floor in 1998 consisting of 41 Two-bed Queen rooms, 11 One-bed Standard King rooms and 9 King suites and remains in excellent condition due to the on-going Truly Yours Property Improvement Plan. The change of ownership PIP is estimated to be $50,000.
The hotel features an outdoor pool and whirlpool hot tub, business center, fitness center, elevator, guest laundry, larger outdoor parking, and bus parking.
Desirable Market:
The Comfort Inn is strategically positioned at the intersection of Interstate 4 and State Road 553 with a traffic count of over 20,000 drivers passing the intersection daily and has a high visibility from east-bound lanes on I-4. The subject property is nearby many of the area's demand generators such as Dinosaur World, Keel & Curley Winery, Florida Air Museum, Florida Strawberry Festival, Legoland Florida, Publix Field at Joker Marchant Stadium & South Florida Baptist Hospital. Due to its close proximity to Tampa, the Comfort Inn generates business from major demand generators such as the Tampa International Airport, Raymond James Stadium, Amalie Arena, Hard Rock Casino, the MidFlorida Credit Union Amphitheatre, and the Florida State Fairgrounds. The Comfort Inn is also in close proximity to many beaches in St. Petersburg and Clearwater. In 2018, St. Petersburg Beach was ranked #7 and Clearwater Beach ranked #1 in TripAdvisor.
Property Performance:
TTM March 2018: $1.703 Million Room Revenue | 73.5 % Occupancy l $100.39 ADR l $73.79 RevPar
Comfort Inn by Choice:
The Comfort Inn by Choice continues to highlight itself in the market with hospitable services and innovative amenities, and a branded service culture that trains staff and management to deliver exceptional guest experiences. As part of the world's most recognized hotel brand family, the Comfort Inn brand is one of the largest and most successful limited service brands in the industry. With a strong brand presence, the Comfort Inn brand has over 32 Million Choice Privilege Rewards members, with 77% of revenue being generated through the Choice Hotels marketing channels which equates to higher profits for an investor.
