3333 W Henrietta Rd
Rochester, NY 14623

The Southtown Plaza is a longstanding center in the Rochester region that offers tenants high visibility and exposure along some of the area’s major thoroughfares. More than 95% of suburban Rochester can reach the Southtown Plaza in a 15-minute drive, and the downtown Rochester area is located just 7 minutes away. Consumers can easily reach the plaza, situated at the signalized intersection of West Henrietta Road and Jefferson Road, just three minutes from the off-ramps on I-390. This busy intersection sees 21,443 daily drivers who can access the Southtown Plaza from multiple signalized entrances. In the plaza, opportunities are available for outparcels along the main strip, space between anchor tenants, and larger anchor opportunities through a combination of smaller suites. Certain outparcels contain existing drive-thrus, which can benefit a variety of different business types. Major tenants in the plaza include Jo-Ann Fabric, Price Rite, Harbor Freight Tools, David’s Bridal, and the Altitude Trampoline Park, among others. The robust surrounding population uses this area for dining, shopping, and everyday conveniences, with the surrounding Market Square, Henrietta Plaza, and Marketplace Mall offering an eclectic mix of big-box retailers and national chain restaurants. Within a 5-mile radius of the Southtown Plaza, 153,950 citizens and 175,851 employees account for a consumer spending total of $1.3 billion, and the average household incomes exceed $72,000. The Southtown Plaza boasts the highest non-mall foot and car traffic in the Rochester market and holds the title of being the oldest shopping center in Rochester.