10-Year-Old Passive Recipe Site | 6+ Years of Future Content Written
| Asking Price: | $12,550,000 |
| Gross Revenue: | $3,076,206 |
| Established Year: | 2014 |
| Cash Flow: | $2,556,974 |
| EBITDA: | $2,556,974 |
Launched in April 2014, this recipe website has built a massive following and database of recipes with over 50M pageviews over the last 12 months.
The owners have invested heavily in content. There are over 2,500 published recipes on the site with another 2,000 recipes that have been created and photographed in the queue, which works out to about six years of content. A new owner will take over the business with 2,000 articles to use and build the site further.
The brand has a large social media presence with 474K followers on Pinterest, 479K on Facebook, and 61K on Instagram. The business has a strong SEO profile with a domain rating of 74 (via Ahrefs), 92K backlinks, and 8.7K websites linked.
They also have a 90K email list (via ConvertKit) with a 44% open rate.
The owner has a team in place and works around 4–5 hours per week, which has allowed them to take themselves out of the active management of the business. As mentioned, they have created over six years’ worth of photographed recipes for a new owner.
Key Benefits:
Six Years of Content Created: A new owner will have six years of recipes with photographs as part of the sale.
Established Site: This site was established in April 2014.
Strong Organic Traffic from Google and Pinterest: The site has seen 50M+ pageviews over the trailing 12 months.
Large Social Media Following: They have 479K followers on Facebook, 474K on Pinterest, and 20K on Twitter.
Strong Backlink Profile and High Domain Rating:The site boasts a domain rating of 74 and over 92K backlinks.
Massive Content Database: Over 2,500 recipes have been published, with an additional 2,000 recipes with photos ready for a new owner.
Minimal Workload: The current owner works 3-4 hours per week and has a team in place.
