10 Year Old SaaS Time Tracking Platform at 7X ARR

Business Start Date: 2013
Business Price: 3.1M USD
Sales (TTM): 442,668 EUR
Net Profit (SDE): 61,085 EUR
Business Multiple: Around 7X ARR
Paying Customers: 800 Companies/Entities
Traffic (TTM): 212,000 People

Summary
This Business is a 10 year old time tracking SaaS platform, used by 80,000 companies within the microsoft ecosystem - 800,000 hours are tracked every day and 350,000 projects have been tracked with This Business. This business is a simple and intuitive time-tracking software aiming to help companies become more aware of how they spend their time and resources. Given its scalable niche and the limits of the current owners, the business is being offered for sale so it can be taken to the next level.
The Opportunity
This Business was initially developed as an internal tool by an IT consultancy agency, to track project and client time, aid forecasting, budgeting, and invoicing. Recognizing the lack of suitable options in the market around 2014, the company decided to transform This Business into a SaaS product. Over time, it gained traction and steadily grew its Monthly Recurring Revenue (MRR) from zero to $35.6k, with a projected increase to $40k by the end of 2023.
A pivotal moment came in 2020 when This Business became the first time-tracking tool to integrate with Microsoft Teams. This integration opened up new avenues, leading to increased leads from companies using the Microsoft suite of tools. This success prompted the parent company to make a strategic shift by discontinuing their consultancy line of business and focusing solely on This Business. Additionally, This Business evolved its focus to become the premier time tracking software within the Microsoft Ecosystem.
This Business's current integrations with Microsoft Teams, Outlook, Microsoft Planner, and Microsoft Power BI showcase its commitment to seamlessly integrating with the tools these businesses are already using, streamlining their workflow and enhancing efficiency.

General Highlights
A 10 year old Bootstrapped company with a revenues track record of 7 years
80,000 companies signed up since 2013 and are tracking 800,000 hours worldwide every day
Top time tracking solution specializing in the Microsoft platform (and one of the first)
Highly scalable as large growth opportunities by investing in marketing (growing $36k MRR currently)

Niche
This Business is in the Time Tracking Software market, catering to a specific market segment, companies that rely on the Microsoft Ecosystem who need to understand their employee’s work engagement activity. Any organization that relies on Microsoft's tools for communication, project management, productivity, and collaboration can benefit from This Business's specialized time tracking software.
Customer Base
The client base comprises around 800 clients in total. Among these, approximately 400 are freelancers or single users, while the remaining clients are companies or enterprises.
That means that 400 clients are paying $6 a month for 1 seat while the remaining 400 clients are paying for 2+ seats (anywhere from $14-2000 a month each).
There are currently 4,000 free users on the platform.
This business’s client comes from all types of industries and has in common the tech stack (Microsoft). Some industries may find time tracking more relevant for their type of business and therefore they are most of our client base (Consultancy, IT, Marketing, Law, Engineering, etc.), but we see a lot of enterprise organization that are interested in a time tracking solution for internal analytics and business intelligence coming from all sorts of industries.
Some of This Business clients include:
Discovery Limited
Paragon Communication
Asics
Sannam S4 Group
ALD Automotive

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