17 Y/O Website/Lead Tracking SaaS Platform - Priced at 4.7x TTM SDE

Business Start Date: March 2006 (acquired in 2016; repurchased and reincorporated in November 2019)
Sales (TTM): $1,214,098 ($4,786,072 from 2021-2023)
Net Profit (SDE): $657,277 ($3,138,413 from 2021-2023)
Business Multiple: +/- 4.75x SDE (2.96x 2021-2023 Avg. SDE/Year)
Paid Users: 500 Companies
TTM Traffic: 110,000+ Visitors/Year
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THE OPPORTUNITY

The business stands as a pioneering force in the realm of anonymous website visitor identification, commanding nearly two decades of unparalleled expertise. Armed with a proprietary IP reconciliation method, our platform not only furnishes robust sales intelligence but also boasts a user-friendly toolset, all packaged with a compelling cost-effectiveness. Renowned for its brand recognition, extensive client roster, and cutting-edge toolset, it can be integrated into larger sales and marketing systems to provide a best-in-class toolset to supplement their current offerings or replace similar product deficiencies.

In the dynamic landscape of B2B enterprises seeking enhanced sales leads and intelligence from their online presence, the business addresses a colossal target market. Their revenue and growth strategy pivots on a straightforward model: augmenting sales personnel and strategically allocating funds for advertising and marketing initiatives. By way of illustration, consider that a powerhouse like Salesforce.com deploys over 350 sales professionals in the same market segment that the company targets. Historically, our revenue trajectory has mirrored the expansion or contraction of our sales force.

The business isn't just a tool; it comes equipped with an inherent sales process that leverages our product's capabilities along with seamless integrations with industry leaders like Salesforce.com and Apollo.io. An established prospecting, sales, support, and account management framework streamlines every customer interaction, creating a finely tuned sales machinery. This operational efficiency enables a lean staff to effectively manage a substantial customer base, offering scalability through the strategic addition of sales personnel.

GENERAL HIGHLIGHTS

- The company was founded in 2006 and ran privately for 10 years. Acquisition by a public company which put a major investment into the platform technology being updated. Company was repurchased and taken private in 2019 to better serve the SMB and Middle Market client base with greater flexibility, quicker product deployments, and a higher level of customer support/success.

- Three major integrations/partnerships in 2023 with KnowledgeNet.ai (product integration and cross sell), Hubspot CRM (CRM integration), and Apollo.io (data integration).

- Strong close to 2023 with higher sales for November and December as compared to 2022. Marquee customer names include Fortinet, C3.ai, Coherent, Dassault Systems America, Square, Concert Pharmaceuticals, Kontron, Dell/Boomi, ICON, Neo4j, RW Baird, University of Notre Dame (investment office).

- Upcoming launch of a new product which is geared to attract entry level companies just starting out with their website presence, sales, marketing efforts. The service will compete on price, functionality, and usability with the backing of the company’s data engine. Schedule availability in February 2024.

NICHE

The business strategically positions itself in the expansive global B2B market, targeting an ideal spectrum that spans Small and Medium-sized Businesses (SMBs) to Middle Market enterprises, with a notable presence among large enterprise clientele. While our primary focus is on North American companies, encompassing the USA and Canada, our reach extends globally, encompassing key markets such as the United Kingdom / Great Britain, India, Singapore, and Australia.