35-Year-Old SaaS Accounting Software for Farmers
| Asking Price: | $180,000 |
| Gross Revenue: | $82,425 |
| Established Year: | 1976 |
| Cash Flow: | $58,636 |
| EBITDA: | $58,636 |
40% of Customers Subscribed 20+ Years
For over 35 years, this SaaS business has primarily developed accounting software tailored to the needs of farmers and ranchers. Over 40% of the customers on the yearly subscription accounting product have been customers for 20+ years. This software is developed using MS Access 97 and Visual Basic. A buyer should be competent in these programming languages.
The company's primary product is a desktop application that provides farmers with a tailored chart of accounts that accomplishes exactly what a farmer needs, including payroll, invoicing, perpetual inventory, and Schedule F. The company's products do not connect to the internet, keeping their customers' financial information private and secure.
Income and SDE have been predictable over many years. TTM income was $82,425, and SDE was $58,636. The owner, now in his 80s, and his son both run the business part-time. Their time is spent primarily answering customer questions on the phone, programming and testing updates for the next yearly release, and mailing invoices and software-update CDs or flash drives. All salaries and distributions to employees have been added back, given the total workload is well below 40 hours per week.
Outside of a few software comparison websites, there is no paid marketing.SEO has never been prioritized, and paid search remains an opportunity given the owner estimates the trial-to-purchase conversion rate to be 30%.
The owner is committed to a smooth transition. They will work with the buyer to transition all hardware and software.
Key Benefits:
Long Operation History: This business has operated for over 35 years.
Strong Customer Retention: Over 40% of customers have used the product for 20+ years.
Subscription and One-Time Fees: The primary product requires an initial purchase and an ongoing yearly subscription.
High Trial-to-Purchase Conversion Rate: The owner estimates that the trial-to-purchase conversion rate is 30%.
Marketing Opportunity: The owner has focused very little effort on marketing.
