4-Year-Old Online Course and Coaching Business | Low Workload

Since 2020, this Digital Course business has helped small business owners create recurring revenue streams through online memberships. The business generates revenue through course sales and affiliate commissions. The business targets female entrepreneurs in Health and Wellness niches, but the course content is not industry-specific and has the potential to expand into other markets.

The main course is advertised through launches scheduled about once per quarter. The owner has purposefully kept these launches relatively small, typically around 300 participants, resulting in five-figure revenues. However, there's potential for six- and seven-figure launches with increased marketing efforts. Sales come from Meta ads, as well as word of mouth, and the courses garner glowing reviews. The business is highly flexible, location-independent, and has minimal overhead.

The owner has started a new business endeavor and has neglected this business. Her reduction in advertising efforts over the last year resulted in a decline in sales. However, the course content remains evergreen and in demand with ample avenues for growth. Increasing ad spend or expanding into new markets beyond the current focus could significantly increase the customer base. Implementing a more robust affiliate marketing program and partnering with influencers, educators, or conferences in the Online Business niche could drive traffic and boost sales. There's also the potential to develop higher-ticket offerings.

The owner is very involved in all aspects of the day-to-day operations but works fewer than 15–20 hours per week on average. Due to the nature of the courses, the buyer should have a background in digital marketing, courses/memberships, or online sales. The owner will train the buyer in all aspects of the business. The Online Education market is projected to grow significantly in the coming years, positioning this business well for future success.

Key Benefits:

Fully Digital Business Model: The business is location-independent and can be run from anywhere in the world.

Scalable Income: The owner has historically limited the number of course participants at any given time; there is an opportunity to automate and outsource more to scale.

Affiliate Opportunities: The owner works with just one Saas affiliate, which offers commissions in perpetuity.