7 Y/O ASX Financial Media Company - $4M AUD Profit Since 2021
| Asking Price: | $2,670,084 |
| Gross Revenue: | $539,737 |
| Cash Flow: | $345,577 |
| Established Year: | 2017 |
EXECUTIVE SUMMARY
Business Name: Confidential
Business Start Date: 2017
Location: Melbourne, Australia
Industry: Public Stock News + Analysis for Investors
Business Valuation: $4.1M AUD (7.75x of TTM Profit + 5x Sales)
Business Model: Display Advertising, Paid Content, Affiliate Model
Sales (TTM): $822,265 AUD
Net Profit (TTM): $526,465 AUD (Total of the 3 years of profit equals almost $4M AUD)
Social Media Size: 150,000 followers (60,000 on newsletter)
Website Traffic (TTM): 840,000+ users, 6,800,000+ pageviews
THE OPPORTUNITY
This company began its journey in 2017 and has grown to dominate major domains within the English-speaking stock market world. The company has achieved significant milestones, including generating over $2M in revenue at its peak, and has expanded its digital presence globally with websites and side businesses.
With a strong social media following of over 150,000 and a newsletter subscriber base exceeding 60,000, the business is well-positioned for continued growth. The financial media industry is experiencing a growing trend of individual investors seeking to take control of their financial future, presenting a significant growth opportunity for this company.
GENERAL HIGHLIGHTS
Age of Business: 7 years
Revenue Model: Display advertising and affiliate commissions
Key Financials:
- Sales (TTM): $822,265 AUD
- Net Profit (TTM): $526,465 AUD
Traffic: Over 890,000 users and 6.8 million pageviews annually
Monetization: Revenue generated primarily from advertising and affiliate partnerships
NICHE AND MARKET POSITION
Industry: Financial News
Niche: Investing Advice About Publicly Traded Stocks
Role in Industry: Provider of news and information to investors
Market Trends: The niche is expanding as more individuals enter the stock market, looking to make informed investment decisions. The trend towards financial independence is driving increased interest in small cap stocks.
CUSTOMER BASE
Primary Customers: Investors
Acquisition: The business attracts customers primarily through publicly listed companies, direct investor relations companies, and brokers.
Customer Acquisition Cost: Nil
Average Revenue per User: $15,000 per year
TRAFFIC ANALYSIS
User Statistics: Over 890,000 users annually
Pageviews: 6,800,000+ annually
Social Media Followers: 150,000+
Newsletter Subscribers: 60,000+
Revenue Sources
Main Revenue Model: Paid Content Placements + Display Advertising + Affiliate Commissions
Average Revenue per Customer: $15,000 per year
