9-Year-Old User Experience (UX) Research SaaS | $266K ARR

Minnesota
listing image
Cash Flow:$232,065
EBITDA:$232,065
Gross Revenue:$282,725
Established Year:2015
BUSINESS DESCRIPTION

This robust SaaS platform streamlines the process of gathering, analyzing, searching, and sharing research insights for UX (user experience) teams, product managers, and researchers. Founded in 2015, the company has carved out a strong niche in the growing market for research repository and analysis solutions.

With a current annual recurring revenue (ARR) of $266K and a robust pipeline of potential deals totaling up to $180K, the business is poised for significant growth.

The platform's key strengths lie in its comprehensive feature set, which includes AI-assisted analysis, bulk tagging, and automatic report generation. These capabilities, combined with fixed pricing and unlimited data storage, give the business a competitive edge over larger, more expensive alternatives in the market. The company has successfully attracted and retained enterprise-level clients, with a monthly churn rate of 4%, an ACV (average contract value) of $4.9K, and an LTV (lifetime value) of $6.6K.

Operating primarily through a sales-driven model, the business has room for expansion in areas such as paid marketing and content creation. The cofounders, who bring extensive experience in UX design, product management, and software engineering, currently manage all aspects of the business. This presents an opportunity for a new owner to streamline operations and invest in growth initiatives.

The next owner can immediately exploit several promising growth opportunities, including expanding Google Ads campaigns, sponsoring industry events, and enhancing content marketing efforts.

After nearly a decade of building the business, the current owners are ready for new challenges. This transition presents an opportunity for a buyer with relevant expertise to leverage the platform's strong foundation and drive its next growth phase in the expanding Research Analysis Tools market.

Key Benefits:

Robust Platform: The product is a comprehensive platform offering AI-assisted analysis, bulk tagging, and automatic report generation, providing a competitive edge over larger, more expensive alternatives.

Enterprise-Ready Solution: The company has successfully attracted and retained enterprise-level clients with large contract and lifetime values, indicating the platform's robustness and scalability for large organizations.


DETAILED INFORMATION
Location
Relocatable
Inventory
Not Included in asking price
Competition
Strong Market Position: In an established niche in the growing Research Repository and Analysis solutions market, the company has a current ARR (annual recurring revenue) of $266K and a robust pipeline of $180K in potential deals.
Growth & Expansion
Untapped Growth Opportunities: There are multiple avenues for expansion, including paid marketing, content creation, and capitalizing on market disruption caused by competitor price increases.
Support & Training
The owners can offer typical business operations and technical handoff transition support. If there is a desire for additional consulting or assistance longer than the immediate transition period would require, they are open to discussing a consultation or retainer fee for further assistance as well.
Reason for Selling
The owners are ready for a change.
Home-Based
This business is Home-Based
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