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A stable and well-loved business with a devoted customer base

Waterbury Village Historic District, VT
Gallery View
Gallery View
Asking Price:$190,000
Gross Revenue:$286,814
Rent:$1,854/Month
Established Year:1983
Cash Flow:$65,000
Inventory:$18,249
FF&E:$30,232
Listing ID: 2032359Listing provided by BizBuySell
BUSINESS DESCRIPTION

40+ year business in a profitable and resilient industry

Imagine providing a high-quality product and service to the community while helping to shape the cultural experience in Waterbury, Vermont.

Axel's is a cornerstone in the community where people find dynamic contemporary art exhibits, year-round engaging events and a full service picture framing studio.

Highlights in a Glance:
40+ Years in Business
Limited Competition
Digital Client List
Highly Visible Location
Skilled and Experienced Staff
Certified Picture Framer on staff
Digital Loyalty Program
Online Store & Active Social Media Outreach
1,300 Email Newsletter Subscribers
Facebook: 1,600 Current Post Reach
Instagram: 1,150 Followers
Extensive Training Handbooks
Connected to the Community
Devoted Customer Base
YOY Sales Data from point of sale systems

Business Valuation is $190,860
List Price is $190,000 and includes Inventory (+$18k), Equipment (+$20k) and Leasehold Improvements (+$27k)

ATTACHED DOCUMENTS
Axels_ExecutiveSummary.pdf.pdf Download
DETAILED INFORMATION
Location
Waterbury Village Historic District, VT
Inventory
Included in asking price
Real Estate
Leased
Building SF
1,725
Lease Expiration
17/02/2028
Employees
5
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
Axel’s occupies a 1,725 sq foot, ground level space at 10 Stowe Street--an historic building in the heart of downtown Waterbury. This highly visible location is seen by 8100 vehicles passing through the intersection of Stowe and Main Streets daily. Additionally, for 30 of the 40+ years in business, Axel’s has been at this same intersection of Waterbury.
Competition
Our competition is limited and Axel’s is the only picture framing business in the area to offer specialized customer service and multiple income streams. Since the COVID-19 pandemic, Vermont has seen a tremendous influx of high-income families and individuals. Vermont had the highest inbound move rate of all states in 2021, and there was a 38% increase in residential property sales to out-of-state buyers between 2019 and 2020. This trend has continued. Seller will share their marketing strategies that has proven to capture new homeowners.
Growth & Expansion
Historically, the custom picture framing industry has been a profitable and resilient one, able to weather economic downturns. When the economy is strong, new construction is up and interior decorators and local picture framers are busy. Conversely, when the economy sours people tend not to build new homes, but to redecorate and freshen up what they already own. Again, custom picture framers benefit. Those in the picture framing industry tend to stay in the industry for many years because the business can provide a good living during good times and bad.
Support & Training
Axel’s has a competent and capable staff that manages the day-to-day needs of the business. In addition to the owner, the business currently employs 2 full-time and 3 part-time employees - all willing to continue working through a transition and beyond. Seller is willing to negotiate terms for training the new owner.
Reason for Selling
Seller is eager to explore other opportunities.
BUSINESS LOCATION
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Whitney Aldrich
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Whitney Aldrich
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