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Athleisure Activewear Fitness Brand w/Coveted Retailers & eCommerce

Los Angeles, CA

Seller Financing Available

Representative Photo
Asking Price:$125,000
Gross Revenue:$143,479
Rent:$655/Month
FF&E:$10,000
Cash Flow:$74,842
Inventory:$45,000
EBITDA:$74,842
Established Year:2014
Listing ID: 2106103Listing provided by BizBuySell
BUSINESS DESCRIPTION

Attractive Lifestyle Apparel Business!

This female athleisure - activewear brand focuses on functional fitness clothing that celebrates each
of its client’s unique features. The brand delivers eco-responsible luxury and comfort
designed for everything from high-powered workouts to afternoon dog walks and
errands (and everything in between!). The line includes tops (shirts, t-shirts, tanks,
outerwear, bras, sports bras & built-in bra tops) and bottoms (leggings & pants). Over
the past 3 years, an estimated 50% of their revenues were derived from their presence
on the ecommerce store of a coveted, major big box brand, less than 10.0% has been
form Amazon and the balance has been from pop-ups and their own web store. This is
a home operated business that does not have a facility. Pattern making, design, and cut
and sew production are locally outsourced.

DETAILED INFORMATION
Location
Relocatable
Inventory
Not Included in asking price
Real Estate
Leased
Building SF
600
Lease Expiration
31/12/2023
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
The home-based business operates out of the owner’s residence, with a separate 600 square foot storage warehouse on a month-to-month lease for inventory. All of the furniture, fixtures, equipment and goodwill. Inventory, estimated to be in the $45k - $60k range, will be sold at cost at close in addition to asking price.
Competition
Athleisurewear has replaced jeans for many. Though the trend began before COVID, it continues to prosper as evidenced by the dramatic growth of Alo, Athletica and omnipresent Lululemon, together with the household name athletic wear brands and the smaller boutique luxury labels. Spanx, on the other hand, has made great strides in the related shapewear category.
Growth & Expansion
Without limiting itself to fall within any strictly defined category, this brand can take on the majors in each segment with its trendy styles and premium offerings. It has positioned itself to pivot in any direction that market demand dictates. A brand marketing oriented operator can take this opportunity in any number of directions. The options range from striving for greater line depth in each of its existing categories, to volume production and distribution via not only its big-box retailer but also through the ever-popular discount channels.
Financing
Seller may consider a small, secured carry to an experienced credit-worthy buyer.
Support & Training
Seller will train for 2 weeks at 20hrs/week or as negotiated.
Reason for Selling
Personal
Home-Based
This business is Home-Based
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Ryan
Clark
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Ryan Clark
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