Boston's Premier Green Beauty Atelier - Joy Skin Atelier, Inc.

Boston, MA
Asking Price:$850,000
Gross Revenue:$486,000
Rent:$34,800/Year
FF&E:$25,000
Cash Flow:$96,500
Inventory:$15,000
EBITDA:$101,000
Established Year:2017
BUSINESS DESCRIPTION

Clean Beauty Studio in the heart of Charlestown, Massachusetts

Joy Skin Atelier (JSA) opened its doors in July 2017 as a small, ~300 square foot pop-up specializing in skin care treatments in the back of a local Charlestown yoga studio. Since its humble inception, JSA has blossomed into a staple of Boston’s flourishing green beauty market. Nestled on the edge of one of Boston’s oldest and most historic neighborhoods, Joy has called Sullivan Square in Charlestown its home since November 2020. With their team of five employees formally trained in skin care therapy, massage therapy, hospitality, and wellness solutions, the team at Joy leverages their expertise to offer their rapidly growing clientele a diverse array of products and services that are unmatched in the industry and the region.

In the seven years following its formation, the Atelier has focused on delivering high-level treatments to its ~2800 annual clients, particularly on environmentally conscious solutions. With the meteoric rise in consumer demand for green beauty alternatives, Rosemary and her team have spent years establishing deep relationships with suppliers of sustainable wellness products. This has allowed Joy to remain perpetually at the forefront of the ever-growing organic beauty market, which has attracted the attention of many conscious, modern consumers across Boston as well as the multiple pop-up locations on both Martha’s Vineyard and Central Massachusetts.

This offering represents an unparalleled opportunity to acquire the market leader in Boston’s thriving clean beauty space.


DETAILED INFORMATION
Location
Boston, MA
Inventory
Included in asking price
Real Estate
Leased
Building SF
900
Lease Expiration
31/10/2025
Employees
5
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
900-square foot studio featuring a 21'x23' main room along with two +100-square foot treatment spaces. Full details of the space are included in the floorplan provided. Additional assets include ~$25,000 in FF&E along with ~$15,000 in current inventory (subject to change).
Competition
Coupled with the growing ethics of the modern consumer in the face of global warming, recent newfound importance of self-nurturing has sparked a surge in demand for organic skin care products and treatments. The global market for natural and organic cosmetics had a value of approximately USD 21.5 billion in 2023. It is projected to reach around USD 37.4 billion by 2032, with a CAGR of about 7.2% from 2024 to 2032. Within the same time frame, JSA boasts a projected sales CAGR of ~23.3%, highlighting Joy’s powerful position within a rapidly growing space.
Growth & Expansion
JSA has proved its relocatability / expansion potential with the succesful launch and execution of several long-term pop up locations in Martha's Vineyard and Central Massachusetts in recent years. It has become clear that the demand for green skincare products and treatment outweighs the current supply, and thus expansion opportunies for the Joy model have proved accretive from a business perspective.
Support & Training
The current owner is willing to stay on for a period of time following the sale to assist in onboarding new ownership to aid the transition. The exact length of this period is to be discussed at the time of transition.
Reason for Selling
Owner Looking to Retire
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Paul Durkee
Paul Durkee