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Education Online Toy Business since 2018

Los Angeles, CA
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Asking Price:$199,000
Inventory:$100,000
Gross Revenue:$568,000
Established Year:2018
Listing ID: 2274756Listing provided by BizBuySell
BUSINESS DESCRIPTION

This turnkey online business offers educational products for children to grow physically, mentally, and emotionally. 2024 is going strong. 2023 gross sales were in the $560K range with adjusted net of $100K+/
Established in 2018,
Business model: Amazon FBA 99%, Shopify 1%.
2023 Gross Revenue: $550K+ Cash Flow: $100,000K+/.
Products sold through website and Amazon FBA.
Product categories include Sensory Toys, Classroom Supplies, Calm & Focus, Educational Toys.
Top products: Light Covers, Chew Necklaces, Fidget Bands.
12 SKUs offered
7 vendors located in China, top 2 vendors represent 50% of sales.
Inventory: 99% stocked, 1% dropship.
Current inventory on hand: approx. $100k+/ included in the sale.
Customers are made up of a majority of parents and teachers.
Social media followers: Facebook - 10,000+/, Twitter - 1,131+/, Instagram - 3,750+/, TikTok - 18,700+/, Pinterest - 1,100+/.
Two owners working 12-24 hrs/wk.
1 FT Amazon Marketing Manager.
Staff willing to continue with new owner.
Current marketing strategies: Amazon PPC, Influencer collaboration, ManyChat Advertising, Social Media giveaways.
Past strategies: Facebook Advertising, AdWords.
Amazon Reviews: 2,775.
Amazon Revenues: 100% US.
Average Amazon Conversion Rate: 10%.
Top Amazon Search Terms: classroom lights, flexible seating, chew necklaces for sensory kids.

DETAILED INFORMATION
Location
Relocatable
Inventory
Included in asking price
Employees
2
Facilities
The business can be run from almost anywhere with an internet connection.
Competition
The market for children's educational toys is a significant and growing segment within the broader toy industry. Several key factors shape this market: Increasing Focus on Early Childhood Development: Parents and educators are increasingly aware of the importance of early learning and cognitive development. This has driven demand for toys that are not just entertaining but also educational, helping children develop skills in areas like STEM (science, technology, engineering, and mathematics), literacy, problem-solving, and social interaction.
Growth & Expansion
Global Reach: The market is global, with significant growth in regions like North America, Europe, and Asia-Pacific. Emerging markets are also seeing increased demand as educational standards and disposable incomes rise. E-commerce and Online Learning: The rise of e-commerce has made educational toys more accessible, allowing smaller brands to reach a wider audience. Additionally, the growth of online learning platforms has created opportunities for toys that complement digital learning experiences.
Financing
Some limited Seller finance may be possible
Support & Training
As negotiated
Reason for Selling
Other Interest
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Brenda
Bernhard
Strong Business Advisors
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Brenda Bernhard
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