Established Indoor Children's Entertainment Venue

Worcester County, MA
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Asking Price:$309,000
Gross Revenue:$250,000
FF&E:$230,000
Cash Flow:$72,000
Inventory:$5,000
Established Year:2016
BUSINESS DESCRIPTION

An established indoor party and event facility specializing in providing unforgettable memories for families with children between the ages of 1 and 10. With its reasonable prices, compared to competitors, the business has become a regular spot for local central Massachusetts residents to bring their children and host events. This lower price point also leaves room for new ownership to evaluate an increase in pricing. This vibrant venue features a variety of attractions, including expansive indoor playgrounds, an engaging pay-to-play arcade filled with games and utilizing gaming cards rather than cash, equipment in place for an exciting laser arena, and a prize redemption center to continue the fun at home. The facility has built a strong reputation in the community as an entertaining destination for children's birthday parties, school events, and family gatherings, with loyal customers and a stream of repeat business. Seasonal themes for holidays, glow in the dark, and the ability to provide several popular character mascots. The business currently offers snacks and allows customers to bring outside food when hosting events, but there’s a kitchen that could be utilized to expand food options.

The business includes everything needed for a seamless ownership transition, such as trained staff, proven systems for managing bookings and events using an advanced POS system, established vendor relationships, and a fully operational website for online reservations. This is a turnkey opportunity for an individual operator, an investor looking to enter the growing market for family entertainment, or a business considering the expansion of their existing portfolio of entertainment facilities. With multiple revenue streams from admissions, events, arcade games, snacks, and potential new offerings, this business is poised for continued growth.

The entertainment venue is located in close proximity to residential neighborhoods, parks, schools, and shopping destinations, each of which offers brand exposure. There’s also plenty of parking onsite, providing convenience for customers and employees. The region has limited competition, with this business offering more reasonable prices and more expansive hours of operation. These factors make the business a popular destination during weekdays for toddlers and events for schools and daycare facilities; weekends are even busier, frequently fully booked with events for all ages.

The current owner maintains fairly passive involvement in the operation, generally managing cash deposits and financial tracking in partnership with an external accountant.


DETAILED INFORMATION
Location
Worcester County, MA
Inventory
Included in asking price
Employees
5
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
7,500 square foot leased space with owned indoor playground equipment, leased arcade equipment, and an limited kitchen facilities.
Competition
There's limited competition in the region, with this business one of the longest standing operations with better rates and hours of operation.
Growth & Expansion
A new owner could increase marketing, utilize the existing kitchen to offer food beyond snacks, expand the footprint in the existing building, and expand service offerings through camps or after school programming.
Financing
Owner may consider limited seller financing for a well qualified buyer
Support & Training
Transitional Support to be Negotiated
Reason for Selling
Investment in another business
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Jonathan
Vance
Brubaker Advisors
Jonathan Vance