Growing eCommerce Brand | Religious Based, Full Scale Painting Kits

Seller Financing Available

Uncapped New Product Development Potential | High Repeat Order Rate

WebsiteClosers® presents an eCommerce Brand that offers Paint-by-Number Kits for large paintings within the Religious (Christianity) and Devotional Images Category.

They currently offer 79 products, which are produced by taking photographic images of people, places and things and providing those images to a supplier that converts them into the paint-by-numbers format.

This straightforward design process provides the brand a vast number of potential products, while giving them an uncapped opportunity to continue to grow their product base in this category.

The Average Order Value (AOV) for the brand is $42 and they generate 30% Net Margins. Their inventory is handled through a 100% stock model. The brand has 3 peak seasons: March and September due to general conferences, along with the holiday season. They enjoy a steady history of revenue and the company can easily be operated by Virtual Assistance (to allow for absentee / investor ownership) or a hands-on owner that is looking to maximize profitability.

Here are some of the brand’s notable KPIs:
• Dedicated, Faith-Based Customer Base
• Uncapped Opportunity to Expand Product Offerings
• Steady Revenue History
• 30% Net Margins
• Supplier Network Handles the Entire Product Development Process
• Creative art-based products
• Low work hours | Easy to Transition
• 100% stock inventory model
• $42 average order value

The company's marketing campaign consists of email marketing, which targets their 11,000 subscribers, and Facebook ads. Their customers' loyalty to their products has given them a strong Repeat Order Rate. Reviews of the products show happy customers after painting their masterpieces, which is both fun to do, but also can be a proud, self-made painting that customers hang in their home.

Their lightweight business model has contributed to a minimal workload for current ownership. One owner spends 1 to 2 hours per week on marketing, another spends 1 hour on business administration and product inventory ordering, and the last spends 4 to 5 hours per week on order fulfillment and customer service. The brand also employs a part-time contractor who assists with email and social media content.

If you’re interested in learning more about this acquisition and their numbers, please contact WebsiteClosers today for more information from our brokers.