Highly Profitable Water Business

Stoughton, WI

Seller Financing Available

Water Purification
Sale Pending
Asking Price:$2,750,000
Inventory:$10,000
Established Year:2000
Cash Flow:$2,200,000
FF&E:$35,000
BUSINESS DESCRIPTION

This water business is a leader in water purification and treatment systems across southern Wisconsin. For more than 20 years, they have helped consumers and businesses solve the persistent issues that come with hard water. This challenge, issued by Mother Nature, has created ongoing, consistent demand for their products and services.

The owner operates multiple successful businesses — as explosive as the growth in Revenue has been, is needing to focus on his other business interests. A new buyer will benefit from the reputation of the business (4.7-Star Google Reviews), brand strength, and most of all, the 10X+ revenue growth that has been generated in a relatively short period of time.

Although the business is based in Dane County, Wisconsin, it services a much broader area covering much of south central Wisconsin. Dane County is the fastest growing county in the state of Wisconsin, followed by Waukesha County where much of the company’s Revenue is generated.

Of particular importance is the opportunity to scale Revenue through Marketing. The business does not have a Customer Relationship Management (CRM) system in place. Deploying this fundamental technology opens the doors to nurture 15+ years of former customers that haven't been touched.

The broker, Collaborative Commercial and its sister firm, Fifth Degree Marketing, is including a $5,000 Marketing consulting package to help the new owner develop an integrated Marketing plan to help drive Revenue.

UPDATE [6/14/24] - The company is seeing continued strong Revenue - $160,000 in just the first half of June!

PLEASE NOTE: The business can only provide 12 months of P&L financials due to a change in ownership in 2023, however, bank statements and the 2023 tax return will be provided to verify Revenue and Expenses. This may be an excellent opportunity for cash buyers that aren't restricted by traditional lenders.


DETAILED INFORMATION
Location
Stoughton, WI
Inventory
Included in asking price
Employees
4
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
Facility is a leased warehouse - 4,500 sq. ft. (approx.) located in Stoughton, WI. The physical location is conveniently located with easy access to Highway 51. Assets included in the sale: (1) 1 work van (2) Industrial shelving (3) New and used water coolers (4) New and used water softeners (5) Bottled water inventory (6) Customer records (majority untapped for marketing) (7) Desktop computers (2) (8) Office furniture Excluded: (1) Additional work vehicles are available for purchase. (2) One forklift is also available for purchase.
Competition
Because water in southern Wisconsin is hard and contains minerals and iron, built-in demand for this category in Wisconsin remains strong. While there are other providers, the owner has developed unique sales and marketing systems which have been incredibly impactful on Revenue.
Growth & Expansion
The business has a small team and could easily be expanded and scaled into a larger operation if a new owner so desired. Internally, the company hasn't leveraged the power of a Customer Relationship Management (CRM) system to nurture the thousands of former customers it has serviced over the years.
Financing
Seller would consider a small portion of Seller Financing.
Support & Training
The owner is open to providing consulting services during a transitionary period at a mutually agreeable consulting rate.
Reason for Selling
To focus on other business interests.
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Jason
Huett
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Jason Huett