Home improvement growth opportunity

Monroe County, PA
listing image
Asking Price:$250,000
Inventory:$1,000
FF&E:$30,000
Gross Revenue:$401,925
Rent:$300/Month
Established Year:2022
BUSINESS DESCRIPTION

Established franchise with sound operational foundation and lots of room to grow is available in northeastern PA. Territory of this strong national brand includes NEPA across Scranton, Wilkes-Barre, and the Poconos. Services offered include contracting of roofing, siding, windows, and gutter installation and repair. Full operations have been established over the 2+ years in business - distributors, subcontractors, sales and estimation process, customer reputation (4.6 stars on Google) - making this a great opportunity for someone looking to grow a small business into a regional powerhouse. Performance to date reflects narrow regional focus (Poconos only) and extremely limited marketing, relying 100% on GBP and referrals with zero marketing spend for last 1.5 years. Largest markets remain untapped. Business comes with highest industry credential that will distinguish you from the competition. Tons of franchisor support. Now is the time to get involved and ramp up for the Spring!


DETAILED INFORMATION
Location
Monroe County, PA
Inventory
Not Included in asking price
Real Estate
Leased
Employees
2
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
2019 truck with branded wrap, tools and equipment, marketing collateral, material inventory, office equipment. Includes 2+ franchise territory units. Value of total assets ~$138k.
Competition
Territory includes 120,000 owner occupied homes (single family residential). An estimate of 4000-5000 residential roof replacements per year results in a mid-point market size of $45MM. With potential revenue from repairs, multi-family commercial roofing, and other lines of business (gutters, windows, siding, other construction), the total market is huge. Competition is numerous but generally at the low quality end, making the value proposition of value and peace of mind (high quality, good price, peace of mind) a competitive sell.
Growth & Expansion
Launch strategy resulted in draining of working capital, so business has operated with a zero marketing budget for most of existence. However, concurrent restructuring also led to streamlined and refined operations. Operations to date have focused on smallest, most competitive, and least population-dense region within territory, leaving Wilkes-Barre/Scranton largely untapped. Even modest marketing should have a significant impact on revenue. Franchisor incentives can support real bottom line growth as revenues increase.
Support & Training
Full onboarding and operational training, in-home sales training, and drone training to enable a new owner and/or staff to complete sales and installations. Extensive training also available from franchisor and suppliers. Current staff can support operations during transition and provide consultation.
Reason for Selling
Current owner lacks time/resources to build business
Home-Based
This business is Home-Based
Franchise
This business is an established franchise
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Mario Sindaco
Mario Sindaco