Large Meal Prep & Delivery Business with Growth Potential
| Asking Price: | $697,000 |
| Inventory: | $125,000 |
| Gross Revenue: | $3,740,000 |
| Established Year: | 2016 |
Strong Business at a Discount // Two growing businesses in one brand
Financial Details of each of the two business units are in the PDF attachment. The company is strong with $3M in revenue annually, and over 50% repeat customers in both business segments. However, the EBIT earnings from both business are currently negative. Two immediate actions would be to increase new customers (i.e. someone with a skill set in marketing would make significant strides), and to improve efficiency of the meals prepared for delivery (i.e. an operationally minded person could significantly improve the number of meals made in an hour where currently there is poor accountability in meals made vs salary dollars spent).
In short, 101,000 customers (over 50% repeat) love the food, flavor, and experience. An experienced leader in operations and marketing could turn this loyal customer base into significant business profit.
Business Overview
This business offers two primary services: in-person meal prep classes hosted within local grocery stores and a growing delivery service of pre-assembled meals. With a focus on convenience and customization, the company caters to busy families, health-conscious individuals, and those with dietary restrictions, ensuring both fresh, home-prepped meals and excellent customer experiences.
Core Services
The business delivers value through meal prep classes and an expanding delivery network. The classes drive grocery store traffic and customer engagement, while the delivery service offers customers the flexibility to enjoy healthy, prepared meals at home.
Market Position
The company targets families, parents, and individuals managing specific dietary needs. Positioned between national competitors and community-focused experiences, it offers larger portions and allergen-sensitive meals—standing apart from services like HelloFresh or Factor. Partnerships with grocery chains further enhance visibility and credibility, helping the business tap into new markets.
Growth Opportunities
The company has strong growth potential. Short-term opportunities include expanding class offerings to additional grocery stores and streamlining the delivery model with additional equipment. Long-term strategies involve national partnerships with grocery chains, selling pre-assembled meals directly in-store, and increasing shipping capacity to serve new markets.
Unique Value Propositions
Customizable: The ability to adapt meals for dietary restrictions provides a competitive edge.
Proven Partnerships: Established relationships with major grocery stores create room for rapid market expansion.
Community-Focused: In-person classes foster lasting relationships and brand loyalty.
Risks:
Market risks include competition from national meal delivery services and evolving customer expectations. Operational risks involve inefficiencies in labor allocation and equipment constraints that could limit growth potential.
Risk Mitigations:
The company can improve profitability by optimizing labor scheduling and investing in more freezer space. Leveraging grocery chain partnerships for better food pricing will also improve margins, while enhancing the delivery process will ensure sustained growth.
Buyer Interest Points:
Turnkey Operations: Established infrastructure and teams are in place across multiple states for immediate operation.
Expanding Demand: Classes and deliveries are regularly sold out, indicating strong customer demand and potential for growth.
Scalable Business Model: The delivery service and in-store classes offer scalable revenue streams for a new owner.
Established Market: Long-term partnerships with grocery chains provide stability and growth potential.
Summary of Opportunity
This business offers the chance to acquire a proven operation with established revenue streams and partnerships. With opportunities for operational improvements, expanded capacity, and new revenue channels, this is an attractive opportunity for a buyer seeking a scalable and community-focused business model.
