Online Training Platform for Fitness Coaches to Start a Coaching Brand

Overview:

This established online coaching platform, active for a decade, stands as a premier resource for aspiring entrepreneurs aiming to build and scale a successful online coaching business. With a track record of empowering over 1,000 trainers, this platform offers a wealth of resources to help individuals turn their coaching ambitions into reality.

About the Brand:

The platform has been at the forefront of online coaching education, providing an extensive array of tools and strategies. It features a comprehensive suite of resources designed to guide trainers through all facets of establishing and growing their online coaching business.

What We Offer:

Extensive Course Content:

Social Media Optimization: Techniques to enhance profiles and increase follower engagement.
Webinar Creation: Strategies for designing and conducting effective webinars.
Email Marketing: Methods for crafting successful email marketing campaigns.
Sales Techniques: Insights into selling via chat, phone, and other platforms.
Podcasting: Guidance on starting and maintaining a podcast.
One-on-One Coaching: Personalized marketing coaching for the initial three months to ensure effective application of learned strategies.

Podcast: A widely listened-to podcast available on all major platforms, further enhancing visibility and industry reputation.

Operational Details:

Expenses: The business operates with a low fixed overhead, with most expenses being variable and directly tied to sales performance and marketing efforts. Key expenses include marketing, coaching fees, and platform hosting.

Staff:
The platform has had a team consisting of up to 5 setters, 4 closers, and 2 coaches. Additionally, there were staff members from other businesses who contributed to the platform’s operations on a part-time basis. Current staffing levels are flexible, and coaches are expected to stay on during the transition period. Staffing solutions are adaptable, and experienced team members are available to ensure a smooth handover.

Recent Enhancements:

Website Modernization: Consolidated two separate websites into a single, updated platform, improving aesthetics, user experience, and conversion rates.

SEO and Content Migration: Migrated extensive course content to the new site, significantly boosting SEO performance and organic growth potential.

Operational Efficiency: Streamlined operations with a focus on reducing overhead costs and modernizing marketing strategies. Maintains minimal fixed expenses related to essential services like hosting and software tools.

Ideal Buyer:
This platform is ideal for an experienced online coach or trainer who is familiar with online marketing and coaching. The perfect buyer will have a strong background in online coaching and will benefit from the platform’s extensive resources and established reputation. This acquisition offers a unique opportunity to expand into coaching other trainers without the extensive development time and effort required to build similar resources from scratch.

Competitive Edge:

The platform outperforms competitors such as Tanner Chidester and Brandon Carter by offering a comprehensive, proven system with high-quality content. Its rich history and track record provide a distinct advantage in delivering effective training solutions in the online coaching space.

Future Opportunities:

Potential buyers can explore various growth avenues, including:
Recurring Revenue Models: Implementing subscription-based services or membership models.
Enhanced Marketing Strategies: Refining low-ticket funnels and utilizing social media advertising for broader reach.
Podcast Expansion: Leveraging the podcast for increased brand awareness and engagement.

Contact:

For inquiries, further information, or to schedule a discussion about this opportunity, please reach out directly. This is a rare chance to acquire a well-established online coaching platform with extensive resources and a proven track record of success.