Popular Aparrel Brand For Sale

Gulf Shores, AL

Seller Financing Available

Asking Price:$699,000
Gross Revenue:$1,240,000
FF&E:$10,000
Cash Flow:$360,000
Inventory:$5,000
Established Year:2018
BUSINESS DESCRIPTION

locAL

American locALs is a thriving apparel and merchandise brand based in Gulf Shores, Alabama, with a rapidly growing customer base and immense potential for national and international expansion. Rooted in strong values of community, family, and a love for the outdoors, American locALs offers a diverse product line, including beach essentials such as SPF 50 shirts, dri-fit items, beach towels, straw hats, and swimsuits, as well as eco-friendly options like bamboo and hemp-infused clothing. The brand appeals to beachgoers, outdoor enthusiasts, and those seeking high-quality, performance-driven products that promote a healthy, active lifestyle.

The business was initially focused on wholesale but is now strategically transitioning to retail for higher profit margins and greater scalability. With a strong presence in Gulf Shores, Orange Beach, and across Alabama, the brand is well-positioned for further growth both regionally and nationally. We are currently seeking investors or buyers to acquire up to 100% of the company or purchase a minority stake (33% or 50%) while we remain vested partners.

Key Highlights:

Established Revenue: Over $1 million annually from 43 wholesale accounts, with a 35% profit margin and minimal operating expenses. The wholesale model has generated stable revenue, and retail margins are projected to exceed 50%.
Retail Expansion: Plans are in place to open a flagship store on the beach road in Gulf Shores, a high-traffic tourist area, which will offer maximum visibility and brand awareness. The retail space will showcase our full product line and attract beachgoers, tourists, and outdoor enthusiasts.
National Potential: Expanding from Alabama locALs to American locALs opens opportunities for national growth. The brand has already garnered interest from retailers like Rouses, and digital marketing will drive online sales through targeted ads, social media engagement, and video content.
Customer Engagement: The brand actively involves customers in the design process, including initiatives like the annual "locAL season shirt" competition, fostering loyalty and creating an emotional connection with the brand.
Sustainability: By introducing eco-friendly products, the brand taps into growing consumer demand for environmentally conscious clothing, further broadening its appeal to socially responsible customers.
Investment and Growth Opportunity:
An investment of $250,000 is needed to open the retail location and stock inventory, with the potential for returns exceeding 50% from retail sales. The capital will also support a digital marketing campaign that will drive both in-store and online sales, further accelerating growth.

With no binding wholesale contracts, the business offers the flexibility to maintain wholesale operations while expanding into retail. The current owners are open to selling 33% or 50% of the business and continuing as vested partners. Full ownership (100%) is also an option. As a well-loved local brand with strong community ties and national growth potential, American locALs offers a unique opportunity for investors or buyers looking to enter the lucrative apparel and outdoor market.

Vendor Relationships:
The brand has established reliable vendor relationships, including Sticker Mule for stickers, Richardson and Pukka for hats, and regional printers and suppliers. These partnerships ensure seamless production and scalability as the brand expands.

In Summary:
American locALs is a profitable and scalable business with strong roots in Alabama and a clear path to national expansion. The combination of a loyal customer base, a strong brand identity, sustainable product offerings, and the flexibility to move into retail makes this an attractive investment opportunity. With minimal risk and high upside potential, this is your chance to own a piece of a growing, all-American brand that stands for community, family, and the great outdoors.


ATTACHED DOCUMENTS
Business Overview_ American locALs.pdf.pdf Download
American locALs Business Overview and Investment Opportunity.pdf.pdf Download
Numbers Breakdown for Investment in American locALs.pdf.pdf Download

DETAILED INFORMATION
Location
Gulf Shores, AL
Inventory
Included in asking price
Real Estate
Leased
Building SF
1,000
Lease Expiration
01/01/2026
Employees
3
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
American locALs operates with minimal physical assets, making it a lean and efficient business. Current operations are managed through well-established vendor relationships and a streamlined supply chain, ensuring high-quality products and seamless production. The planned retail store on the beach road will serve as the primary physical asset, offering high visibility and acting as a flagship location. The business also holds valuable trademarks for its brand, adding to its long-term asset portfolio.
Competition
American locALs operates in the thriving apparel and outdoor lifestyle market, focusing on beachgoers, tourists, and outdoor enthusiasts. The brand has built a strong local presence in Alabama, and its national expansion offers significant growth potential. While there are competitors, American locALs stands out through its community-driven approach, customer engagement, unique products, and eco-friendly options appealing to a wide audience.
Growth & Expansion
American locALs has strong growth potential through its transition from wholesale to retail, leveraging a flagship store in a prime tourist location and expanding online sales nationally. The shift to retail offers higher profit margins and increased brand visibility. Expansion into eco-friendly products can also attract new markets. However, growth requires capital investment for inventory, marketing, and retail setup, and the competitive landscape demands continued innovation and strong customer engagement.
Financing
Financing options can be discussed at first sit down or online meeting.
Support & Training
The current owners of American locALs are committed to providing support and training for a smooth transition, including guidance on vendor relationships, product sourcing, inventory management, and marketing. They are also open to staying involved in a limited capacity to help oversee day-to-day operations, ensuring continued growth and success for the business.
Reason for Selling
We are selling American locALs to bring in the necessary capital and expertise.
Home-Based
This business is Home-Based
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Jonathan Reed
Jonathan Reed