Popular Aparrel Brand For Sale
Asking Price: | $699,000 |
Gross Revenue: | $1,240,000 |
FF&E: | $10,000 |
Cash Flow: | $360,000 |
Inventory: | $5,000 |
Established Year: | 2018 |
locAL
American locALs is a thriving apparel and merchandise brand based in Gulf Shores, Alabama, with a rapidly growing customer base and immense potential for national and international expansion. Rooted in strong values of community, family, and a love for the outdoors, American locALs offers a diverse product line, including beach essentials such as SPF 50 shirts, dri-fit items, beach towels, straw hats, and swimsuits, as well as eco-friendly options like bamboo and hemp-infused clothing. The brand appeals to beachgoers, outdoor enthusiasts, and those seeking high-quality, performance-driven products that promote a healthy, active lifestyle.
The business was initially focused on wholesale but is now strategically transitioning to retail for higher profit margins and greater scalability. With a strong presence in Gulf Shores, Orange Beach, and across Alabama, the brand is well-positioned for further growth both regionally and nationally. We are currently seeking investors or buyers to acquire up to 100% of the company or purchase a minority stake (33% or 50%) while we remain vested partners.
Key Highlights:
Established Revenue: Over $1 million annually from 43 wholesale accounts, with a 35% profit margin and minimal operating expenses. The wholesale model has generated stable revenue, and retail margins are projected to exceed 50%.
Retail Expansion: Plans are in place to open a flagship store on the beach road in Gulf Shores, a high-traffic tourist area, which will offer maximum visibility and brand awareness. The retail space will showcase our full product line and attract beachgoers, tourists, and outdoor enthusiasts.
National Potential: Expanding from Alabama locALs to American locALs opens opportunities for national growth. The brand has already garnered interest from retailers like Rouses, and digital marketing will drive online sales through targeted ads, social media engagement, and video content.
Customer Engagement: The brand actively involves customers in the design process, including initiatives like the annual "locAL season shirt" competition, fostering loyalty and creating an emotional connection with the brand.
Sustainability: By introducing eco-friendly products, the brand taps into growing consumer demand for environmentally conscious clothing, further broadening its appeal to socially responsible customers.
Investment and Growth Opportunity:
An investment of $250,000 is needed to open the retail location and stock inventory, with the potential for returns exceeding 50% from retail sales. The capital will also support a digital marketing campaign that will drive both in-store and online sales, further accelerating growth.
With no binding wholesale contracts, the business offers the flexibility to maintain wholesale operations while expanding into retail. The current owners are open to selling 33% or 50% of the business and continuing as vested partners. Full ownership (100%) is also an option. As a well-loved local brand with strong community ties and national growth potential, American locALs offers a unique opportunity for investors or buyers looking to enter the lucrative apparel and outdoor market.
Vendor Relationships:
The brand has established reliable vendor relationships, including Sticker Mule for stickers, Richardson and Pukka for hats, and regional printers and suppliers. These partnerships ensure seamless production and scalability as the brand expands.
In Summary:
American locALs is a profitable and scalable business with strong roots in Alabama and a clear path to national expansion. The combination of a loyal customer base, a strong brand identity, sustainable product offerings, and the flexibility to move into retail makes this an attractive investment opportunity. With minimal risk and high upside potential, this is your chance to own a piece of a growing, all-American brand that stands for community, family, and the great outdoors.