Premier Florist and Garden Center

Muskegon, MI
listing image
Asking Price:$700,000
Gross Revenue:$645,084
FF&E:$68,000
Established Year:1969
Cash Flow:$165,322
Inventory:$60,465
Real Estate:$350,000
BUSINESS DESCRIPTION

This premier 55 year-old, family owned and operated, professional florist and garden center is turn-key and ready for the next owner to carry on its legacy. They have been recognized as a top florist multiple times by business associations and have built an outstanding reputation in the community for quality products and top-notch customer service. Specialty services include fresh flowers, tropicals, plants, European gardens, high style arrangements, silk and dried floral arrangements, weddings, corporate, funeral designs, gift baskets, greeting cards, and an extensive gift line to complement the flowers and plants. Their seasonal garden center offers annuals, perennials, shrubs and bushes. Local delivery service is provided as well. The employees are long-term, testament to the current owners dedication to business relationships. Current employees include 2 full-time floral designers, one full-time office person, 2 part-time delivery drivers, and 2 part-time sales staff, in addition to the owners, one of whom is the grower. The employees are long-term, averaging 5-10 years of service. Two key employees have been trained to fulfill the owners’ roles, including administration, purchasing, and floral design. This professional team, with their excellent reputation and cutting-edge technology, along with a database of 22,000 customers, presents an exceptional opportunity for a buyer seeking a business that offers diverse responsibilities, a unique office environment, and the chance to spend time outdoors.


DETAILED INFORMATION
Location
Muskegon, MI
Inventory
Included in asking price
Real Estate
Owned
Included in asking price
Building SF
14,300
Employees
10
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
Business includes a 6300-sf flower shop with a showroom, design and office space, 3 large walk-in coolers, a large warehouse and photo studio. Also included are 4 greenhouses with 8000 sf of growing space and equipped with dripper lines. The site is located on 1.25 acres with 177 ft. frontage on a major corridor with an AADT of 17, 630 vehicles and includes a 30 spot paved parking lot. Price includes all fixtures, equipment, assets, digital sign, inventory, POS software, security system, VOIP phones, 2 delivery vehicles and a Gehl skid steer.
Competition
Demand is strong in this lakefront community with both seasonal and year-round residents. Technology, buying trends, along with a highly loyal customer base, allowed this company to scale operations from three locations to one in a high traffic area and substantially improve profitability. The company has two primary competitors, but currently these competitors are targeting different markets with this business leading in the mid-market price range. Current Google rating is 4.8 stars with 150 reviews.
Growth & Expansion
There are multiple opportunities to grow this business, particularly in areas the current owners had chosen to scale back in order to increase their free time. Among those are: focusing more on corporate business and weddings, expanding the delivery area to include surrounding small communities, resume taking incoming wire orders, and expanding marketing efforts beyond the website and Facebook and email blasts. Other opportunities include expanding into landscaping and consulting services, as well as outdoor Christmas decorating.
Support & Training
The current owners have kept meticulous sales records to assist with accurately ordering product and projecting future sales. These records will be shared with the buyer, along with a period of mentorship by the current owners, subject to terms of an offer. Additionally, 2 key employees have been trained to assist in fulfilling the owners roles.
Reason for Selling
Retirement.

BUSINESS LOCATION
Report an Issue with this listing
profile-img
Eric
Seifert
logo-img
Eric Seifert