Print-on-Demand Footwear Ecommerce Business | High Margins

Multiple Growth Opportunities

Established in 2017, this print-on-demand Footwear Ecommerce business offers simple operations, minimal working capital requirements, and strong 73% gross margins. Despite zero optimization in recent years, PPC campaigns continue to deliver profitable sales, supported by a healthy $90.92 average order value (AOV) and a 20% repeat customer rate. The business’s operations are streamlined through an automated order processing system and two contractors who handle design and customer service.

The business’s revenue has declined over the past couple of years, but it appears to have stabilized in recent months. The current owner attributes this trend to his own decision to step back from the business for personal reasons (he currently only works ~2 hours per week). However, he believes there's enormous potential for a more engaged owner to capitalize on several well-defined, untapped growth opportunities. These opportunities include optimizing ad campaigns that haven’t been touched in years, marketing to the business’s 17K email subscribers, reengaging existing corporate clients, launching ready-to-list products, expanding beyond footwear, and adding the full product catalog on Etsy.

With well-documented processes, automated systems, and established supplier relationships, this business offers both current stability and significant growth potential. This could be a great acquisition opportunity for a first-time buyer seeking a relatively simple business model or an experienced entrepreneur seeking to apply high-leverage growth strategies to scale the business.

Key Benefits:

High Margins: 73% gross margins and 35% SDE (seller’s discretionary earnings) margins provide significant room for marketing expansion and competitive pricing while maintaining strong profitability.

No Inventory Required: The print-on-demand business model eliminates the need to hold inventory, allowing for minimal working capital requirements.

Established Corporate Client Base: Past corporate clients represent B2B expansion opportunities.

Simple Structure: Two reliable contractors handle design and customer service, with automated systems managing order processing.

Untapped Advertising Potential: Years of profitable advertising data may be used to optimize ad campaigns, which could result in increased sales and profitability.

Reliable Manufacturing: A primary supplier relationship with a backup supplier in place helps to ensure consistent product quality and delivery.

Low Owner Workload: The current owner only works ~2 hours per week on the business. The next owner can choose to maintain that light workload or invest more time to grow the business.