Profitable Women's Franchise Boutique, Atlanta

Alpharetta, GA
Asking Price:$350,000
Inventory:$80,000
FF&E:$25,000
Gross Revenue:$878,082
Rent:$5,500/Month
Established Year:2018
BUSINESS DESCRIPTION

Located downtown Alpharetta, Georgia

Opened in 2018, the Alpharetta location is among 33 stores within the Franchise portfolio. Supported by the Corporate office in New Orleans (est in 1994), Alpharetta has been one of the strongest growth stores over the past two years and continues to drive highest margin of all stores. Some of the brands carried are: Mother Denim, Rails, MISA, Amanda Uprichard, Show Me Your Mumu, Saylor, Nation LTD, PerfectWhiteTee, Gen Love, Cami NYC, Citizens of Humanity, XIRENA, Cleobella and more! Current owner purchased this location from previous owner in 2022 and delivered +90% sales growth in 2023. Growth driven by the launch of the online store (www.shophemlinealpharetta.com) expansion of social footprint (@hemlinealpharetta) and digital marketing efforts, new team (including Rockstar manager) and, most importantly, a focus on the customer.

Local market demographics far more attractive than those of Buckhead, Vinings and Sandy Spring/Dunwoody areas, including higher HHI, education level and percentage of professionals living and working in the area. Local clientele base is less price sensitive (more recession proof) and has significant share of wallet to spend on higher end women's apparel and accessories. Falcons and Braves families are among top customers locally, as well as a few country star wives in adjacent states. The growing population of the area comes from the city's commitment to a safer, cleaner place to live. Many empty nesters, young couples and families are moving out of the historically most affluent neighborhoods in Buckhead to find a safer place for their kids and families, strong education and a community of like families.

Customer retention is one of the highest in franchise network and average ticket exceeds that of the chain average. Further indicating a higher household income level and more disposable income.

The Alpharetta City Center continues to improve marketing efforts to drive traffic to the center, adding new events every season. 24/7 security and well lit sidewalks and streets throughout give associates peace of mind when closing the store at night. The center's green space adjacent to and visible from storefront is a competitive advantage over other shopping venues in and around the area. The center hosts and welcomes events throughout the year (i.e. Wine and Music Festivals, Saturday Farmer's Market, Tree Lighting, etc.). The grass turf provides year round play and activities. Splash pad in summer brings in kids and stay at home moms daily. Restaurants, fitness studios and med spas frequently bring in new customers. Experienced manager and talented team of associates are committed to stay on with the new owner.

For more information, please reach out to owner at jo@peparjac.com. Upon receipt, you will be sent an NDA prior to sharing financials.


DETAILED INFORMATION
Location
Alpharetta, GA
Inventory
Included in asking price
Real Estate
Leased
Building SF
1,420
Lease Expiration
31/12/2024
Employees
7
Furnitures, Fixture & Equipment(FF&E)
Included in Asking Price
Facilities
All furniture <2 yrs old: 7' anthropologie french mirror, crystal chandeliers, 8' farm table, mannequins, 2 new glass display tables, large apple iMac, label printer, ipad, POS for Shopify and 9' christmas tree. All included in selling price.
Competition
Within center, no direct competition. Closest located at the Avalon, 3 miles away. Our competitive advantage includes our prime location, accessible parking, exclusive rights to most of our brands and the downtown experience versus the "Mall". For our 30-55 year old affluent target, our accessible parking and proximity to restaurants, salons, entertainment and walking distance to downtown, we are the preferred shopping destination.
Growth & Expansion
Launched in January of 2023, our online store provides us with significant growth potential. The addition of our Instagram and Facebook stores complement our email and in store experience digitally, expanding our reach and allows us to target customers and serve up more relevant, personal content. Upgrading our Clientelling platform (April 2024) gives us the ability to send messages directly to customers (opted in) via text. We find Clientelling to be a huge growth driver in 2H 2024 and 2025.
Support & Training
Corporate provides multiple different training opportunities for new buyer. This includes spending the first two weeks in the store with hands on training for management, associates and owner. Ongoing weekly ZOOM training. Corporate support includes marketing, buying, shopify support, endear (clientelling), facebook/instagram, website and Open to Buy management.
Reason for Selling
Owner has recently remarried and has decided to spend more time at her home in V
Franchise
This business is an established franchise
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Jocelyn Burleson
Jocelyn Burleson