Real Estate Investor Training & SaaS Business
| Asking Price: | $4,900,000 |
| EBITDA: | $1,260,199 |
| Gross Revenue: | $1,731,684 |
| Established Year: | 2018 |
Available for acquisition is real estate investor training and software platform that was founded in 2018. Revenue is generated from digital info-products, SaaS, and real estate investor coaching business. The business is doing over $2M/year gross with 84% profit margin. Projected to gross $4M in 2024 and $8M in 2025.
Plug and play structure means this business is not reliant on any one person’s personality and could be run by anyone. One of the founders is currently the spokesperson for the company, and the other founder answers real estate related questions from customers. However, both roles can be easily replaced with low-cost contract team members.
The business is run by a small team of just six internal team members (including the two founders) and two outside contractors who handle sales and marketing. The outsourced marketing team is led by one of the long-time big hitters in the real estate investor info-product business who has previously scaled brands to $20m/yr. The outsourced sales team is led by another big-hitter in the high-ticket info-product and coaching phone sales industry whose other clients sell in the tens of millions per year. All marketing and fulfillment are run by over 500 automations which are all built using off-the-shelf software technology, which can be managed by any reasonably tech-enabled employee (no expensive software development team required).
NOTE - Financials shown are for the Trailing 12 Months (Nov22 – Oct23). Current run rate is $1,932,000 EBITDA.
Highlights & Key Assets:
o Diversified product line serving new and experienced residential real estate entrepreneurs who want to make money in real estate.
o Products include a digital e-book, online video trainings, marketing services, proprietary AI SaaS, and high-ticket coaching programs. Sale includes all recorded training materials and membership sites.
o Recurring Revenue Patent-Pending AI Software as a Service.
o Marketing channels include paid media on Facebook, Instagram, TikTok, Google Search, Google Display, and Youtube.
o Email list of over 180,000 subscribers (approximately 3.5 million total email list).
o Customer list of over 1,500 paying subscribers.
o Extremely high customer satisfaction and highly rated reputation in the industry.
o Self-Liquidating Traffic Engine - the company's e-book and digital course funnel acquires new customers at break-even through a series of automated up-sells and down-sells. CAC ~ $110 to $150 with AOV around the same.
o High-Ticket Coaching Program - this is the company's back-end offer to which many of the lower-ticket customers ascend.
o Over 2,000 hours of video content recorded from customer coaching calls which could be turned into a mountain of social media content by an inexpensive video editing team to generate free organic traffic.
o Future monthly recurring subscription income currently valued at approximately $59,000 per month.
o Accounts Receivables for customers on payment plans currently valued at approximately $28,000.
o All existing merchant accounts providing removal of Seller’s PGs.
o All existing CRM systems, automations, Zapier account.
o All existing website and marketing funnels (including Clickfunnels accounts).
o All existing advertising accounts include Meta (FB + IG), Google (Search + YT), TikTok.
o Large list of 60 domain names that comes with the business.
