Recurring Revenue eCommerce Brand | Health, Medical & Wellness Line
Asking Price: | $2,300,000 |
Gross Revenue: | $8,830,566 |
Established Year: | 2020 |
Cash Flow: | $503,587 |
EBITDA: | $503,587 |
Strong YOY Growth | $50 AOV
WebsiteClosers® presents a high-growth eCommerce Brand in the Medical, Health & Wellness Verticals. The backbone of the business is their large selection of natural pain relief products, which include remedies like relief patches, cervical traction devices, shoulder braces, back stretchers, and compression gloves.
Their Average Order Value (AOV) sits at $50, and the recurring nature of their business model allows them to generate revenue with high reliability. In the last 12 months alone, their recurring revenue jumped from $20k to $500k and will likely grow further as the brand reduces their partner fees in the next few months.
While their primary sales channel is their branded website, they also have an Amazon storefront that represents 10% of their sales mix, with considerable room for growth and marketing available in that marketplace.
Here are some of the brand’s notable KPIs:
• Reliable recurring revenue model
• Average Order Value of $50
• 33 products
• Certain products branded/trademarked
• 250,000 email subscribers generating $17k-20k monthly
• Extremely stable RoAS for Google Ads
• Minimal workload of 3-5 hours weekly
The brand's products are sourced from a reliable partner that negotiates for them with factories. The partner is also responsible for order fulfillment, making their supply chain flow more smoothly and cost-effective. Their products are generally marketed through paid media, which has an extremely stable RoAS of 2x, and an email marketing campaign that utilizes their 250,000 email subs.
Current ownership requires a mere 3 to 5 hours weekly to oversee the team, conduct product research, run team meetings, oversee paid media management, and keep an overview of the brand's cash flow. The rest of their operations are handled by their brand manager, customer support worker, and various contractors and agencies that the company works with.
If you’re interested in learning more about this brand, please contact WebsiteClosers® today to learn more.
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