SBA Camper Van Ecom Brand | 70% Organic Traffic | $1M+ SDE | $900+ AOV

Started in 2016, this travel and outdoors business primarily focuses on the Camper Van space and is built on the WooCommerce platform. This business stands out in its industry as the most reputable brand with a perfect 5.0 Google rating. While customers in this space can often become overwhelmed by their options, this company has set out to solve this problem by becoming the REI of the Camper Van industry and emphasizing the customer experience over everything else.

Buyers evaluating this opportunity will find a company that has been run as a lifestyle business, but one that naturally wants to grow into an eight-figure business. For example, while the owners’ focus has been to keep this as a lifestyle business, over the last 12 months, revenues and earnings have grown by about 50%.

Much of this growth is due to the extensive library of content that generates over 100,000 organic pageviews per month. This strong organic traffic has provided enough growth and revenue that the owners just recently explored paid marketing. Early paid marketing efforts are extremely promising with a 10+ ROAS (return on ad spend) while marketing spend only makes up 3.5% of total revenues.

In addition, new owners can expand this business rapidly by exploring increased efforts on paid search and digital marketing, expanding the physical product catalog, converting more distributor products into private-label products, entering into new markets such as Amazon, and more.

Sales are distributed across 600 SKUs, which helps promote stability by not being reliant on a hero SKU or product line. The business has relationships with top brands in the industry and has also developed in-house brands and products.

The owners are motivated by buyers who can continue to grow the company, maintain its high reputation, and provide a certainty of close. Cash buyers are preferred and closing incentives are provided. This business is also financeable through an SBA loan.


Key Benefits:

Clear Path to Eight Figures in Revenue: A buyer focused on growth has multiple opportunities areas to focus on to switch the current lifestyle focused business into a growth focused business.

Brand Trust: Expressing themselves as the REI of the industry, the sellers have always prioritized customer experience over anything else, leading to the most trusted and reputable brand name in the space.

Owner Support: The sellers are open to equity retention and/or directed operational roles as they wholeheartedly believe in the success of this company.

Organic Marketing: Unlike traditional ecommerce companies, most revenue driving traffic comes from organic or direct sources.

Established History: The blog was started in 2016 and the ecommerce channel was started in 2020.

Consistent Growth: Both Revenue and SDE continue to grow over the years.

Diverse Niches: Even though the current product offering focuses mostly on camper vans and RVs, the same products can be useful for tiny houses, off-grid dwellings, and marine applications.

High AOV: The average order value is $900+

Organic Traffic: 70% of traffic comes from organic methods that currently bring in about 100,000+ pageviews per month.

Customer-Approved: The company has a 5.0 Google reviews rating.