SBA Pre-Qualified | 10-Year-Old FBA Category Best-Seller
| Asking Price: | $10,150,000 |
| Gross Revenue: | $14,589,282 |
| EBITDA: | $2,900,322 |
| Cash Flow: | $2,900,322 |
| Inventory: | $900,000 |
| Established Year: | 2014 |
This SBA pre-qualified, 10-year-old FBA enterprise began selling on Amazon in late 2014. The owner has built a true category brand leader that only time, attention to detail, and success can create. They've amassed 78,000 positive reviews across 128 SKUs, 42,000 of which are for their top SKU, and they've enjoyed YoY revenue and SDE growth of 12.6% and 27.46% respectively. They've earned the Best Seller Badge in Grocery for their main product and multiple sub-300 BSRs (Best Sellers Ranks), all while offering their products at competitive prices (and even increasing prices in 2023–24). Over time, their listings reached the top of Amazon organic rankings in their category, and sales increased rapidly as a result.
The company operates out of a fully equipped, 58K sq. ft. leased facility in the Northeast, where their team of ~25 employees assembles variety snack boxes and gift baskets under their private-label, trademarked brand, which they sell on Amazon and Shopify (95% and 5% of TTM revenue, respectively). All logistics are performed in-house between day and night shifts. Operations are lean and closely monitored by management for speed, accuracy, attendance, and quality, representing a true barrier to entry.
Though the company has gained a large chunk of market share for their category, growth opportunities are apparent, including 1) creating more holiday-themed and year-round ASINs (with not much competition for quality holiday-themed gift products, the seller believes a new owner could generate an additional $2M in annual revenue if they execute this strategy), 2) performing social media and PPC marketing off Amazon, and 3) driving more traffic to Shopify.
The owner currently spends ~30 hrs/wk managing the business remotely but does visit the warehouse a couple of times per month for 4 hrs/visit. The owner has been going full steam ahead for a decade and is ready to pull his chips off the table and reinvest the proceeds of the sale into commercial real estate.
Key Benefits:
Quality Control: All logistics are performed in-house from a 58,000 sq. ft. facility, with 25 well-trained employees performing highly monitored, streamlined tasks to promote efficiency and accuracy.
Barriers to Entry: These include a trained team of 25 employees, in-house logistics, a high BSR (Best Sellers Rank) of 300 and lower in the Grocery category, over 78K reviews, trademarked brands, and Brand Registry.
Account Health: Assurance This premium and rare status provides protection from auto seller account deactivation.
CRS Account: When contacting seller support, you reach CRS (Contact Resolution Specialists) instead of generic seller support. CRS is a specialized team for high-volume sellers and consists mostly of American support reps.
Long-Established: The business/product was launched ~10 years ago on Amazon.
Growth Opportunities: These include creating more holiday-themed ASINs (the seller believes there's a major gap in the market here), performing social media and PPC marketing off Amazon, and driving more traffic to Shopify, to name a few.
Reviews: The brand has 78K reviews at a 4.5/5 average rating and the main ASIN has ~42K reviews. They also enjoy 100% positive feedback from ~12,000 submissions.
