Self-Storage SaaS and Marketing Services Company, $3.7M in ARR

Oklahoma

Sale Pending

Asking Price:	$14,600,000
Gross Revenue:	$3,967,883

Cash Flow:	$780,363

Listing ID: 2161083Listing provided by BizBuySell

BUSINESS DESCRIPTION

Founded more than 10 years ago, the company specializes in providing SaaS and marketing services to the Self-Storage industry. With an in-house team of experts, it offers digital marketing, website design, SEO, and software technologies tailored for self-storage companies and collaborates with self-storage businesses to facilitate their growth by offering digital marketing expertise and self-storage tools.

In The Trailing 12 Months (August ’23- July ’24), the company achieved $4.0m in total sales, with $3.3m (84%) in monthly recurring revenue (auto-paid MRR with no AR). Seller Discretionary Earnings (SDE) amounted to $780k in those 12 months. Based on management projections, it is expected that the company’s total sales will reach $4.4m by the end of 2024, with $3.7m in MRR, and an SDE of $1.1m.

MRR derived from SaaS represents 70% of total revenue, and Search Engine Optimization (SEO) services represent 30% of total revenues (as of July 2024), creating synergies that mutually reinforce their impact.

A notable product in their portfolio is their proprietary API, one of the first integrated move-in software platforms that optimizes revenue, rental security, and facility visibility. The company’s innovative solutions have earned them prestigious accolades, including the 2021 “ISS Best of Business Most Innovative Product Award” and back-to-back “ISS Best of Business Awards for Best Marketing Services” in 2023 and 2024.

Team: The company is led by the 2 principals and is supported by a Director of Operations who oversees a management team of 11 and their 20 staff. There are 34 resources in total.

Services and Clients:
• Proprietary Online Rental Suite and Directory
• Pinnacle Progressive Design
• Market IntelTM
• Performance DashboardTM
• Digital Marketing that includes SEO, Digital Advertising (PPC), Dynamic Listings, Social Media, Google Business Profile, and Reputation Manager

The company's clients/locations exceed 1,400, primarily concentrated in North America. Most of their revenue, comes from MRR, while the remaining portion is derived from one-time setup and development fees. Client retention is consistently high, currently surpassing 99%, due to long-term monthly contracts, resulting in minimal client churn.

**Proof of funds will be required before further company details are released**

DETAILED INFORMATION

Location

Oklahoma

Inventory

Not Included in asking price

Competition

The company introduced a pioneering fully integrated move-in software, eliminating the need for human interaction during rentals. With advanced biometric verification and access to a prominent ID database, they ensure secure identity confirmation. Proprietary coding enables clients to monitor real-time competitor pricing, while their effective SEO strategies drive increased website traffic, enhancing revenue potential. There is also a move-in e-commerce platform with full shopping cart technology.

Growth & Expansion

There is a market opportunity for a middle-ground property management software system in the storage industry. The company is considering expanding its outbound sales efforts and potentially hiring regional sales managers to target middle-market ownership groups in primary markets.

Support & Training

The owners are committed to assisting during the transaction and remaining involved in advisory or executive roles during a transition. They're open to reinvesting up to 35% of proceeds if presented with a strong growth case. Management seeks a suitable buyer to partner in the company's next growth phase and product expansion.

Reason for Selling

The owners are planning for retirement.

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Ashish Bhatt