SEO Marketing Agency, Subscription Model: 102% Revenue Retention

The company is a premier digital marketing agency focusing on SEO solutions with a proven track record spanning over 20 years. Recognized as a top-tier service provider in the state, the business has consistently grown from year to year by maintaining a high standard of excellence.

Key Investment Highlights
• Customer Satisfaction: The business maintains 170+ reviews on Google with a 5-star average.
• Consistent Growth: The business has demonstrated steady and sustainable growth, highlighting strong market demand.
• High Net Revenue Retention: With a net revenue retention rate of over 100%, the business showcases its ability to retain customers while expanding revenue by adding new clients.
• Recurring Revenue: The revenue model is built on consistent recurring revenue streams, providing a reliable and predictable income to the shareholders.
• Low Client Churn: Long client tenures, averaging over 4 years result in low churn rates, underscoring customer loyalty.
• Inbound Lead Generation: all leads are generated organically, eliminating dependence on referrals, personal brand of the owners or external sales efforts.

Operating with no physical assets, the company's entire staff works remotely. The company has developed proprietary software for HTML blogging and auto sitemap generation.

The owner's responsibilities include converting leads, billing, administrating duties and to a lesser extent server management. The business is mostly streamlined, allowing the owners to work a combined total of only 10-15 hours per week.

Business Model and Clients:
The company offers a custom-designed website worth more than $5,000 at no upfront cost, provided clients subscribe to their website maintenance and SEO services.

The company has low customer concentration, with the largest customer contributing less than 10% of the revenue. The net revenue retention rate for 2023/24 stands at 102%.