Sports-Betting Picks & Handicapping Business | Established in 2009

Created in September 2009, this US-based, 15-year-old company provides sports-betting picks, handicapping services, and recommendations for those wagering on sports. They offer analysis across a wide range of sports, including football, basketball, baseball, hockey, and golf, seven days per week, and provide individual game picks and packages with promotions as low as $49 and up to $300,000.

They’ve spent years building their brand through digital marketing to build up the presence and allure of one of their radio talents, who would like to continue with a new owner. They drive leads to the website through radio advertising and have a unique and proprietary onboarding operation setup with their satellite Canadian office.

The owner sold an 11-year-old, unrelated business earlier last year through Quiet Light, launched a new unrelated business last year, and is looking to exit this business to free up some time and start the next chapter of his life. He feels the business has tremendous potential with a newly energized buyer.

Key Benefits:

High Margins: The business has no COGS (cost of goods sold), and TTM net SDE margins are 64%.

Seller Financing Available: The seller is open to a meaningful minority percentage of seller financing with the right buyer.

Huge Customer Database: They've accumulated ~1,650,470 records in their database and have email addresses for a large percentage of these, but they have never actively emailed these contacts.

AI-Outsourced Content Creation: They've streamlined operations and reduced costs by replacing a staff of writers with AI to produce game previews for every major sports matchup.

Established Team: The company employs five individuals, all of whom have been working together in the business since 2014. They also have a for-hire they use for specific programming projects.