Technology-Driven Fitness Business/Training Gym

Middlesex County, MA
A technology-driven personal training studio
Asking Price:$39,000
Rent:$1,800/Month
Gross Revenue:$179,659
Established Year:2011
BUSINESS DESCRIPTION

The BEST fitness model for the COVID-19 world. Tech-driven training.

Koko is the best fitness model for the COVID-19 world. Here's why:
*Technology-driven small group training means lower staff requirements. User interface screen guides members thought individual program, overseen by one coach
*Smaller space means lower overhead
*Model can operate at or close to full capacity, even with state-mandated restrictions
*Individual workout stations = simpler cleaning and disinfection process
*Time-efficient workouts get members in and out quickly
* Strong community leads to greater member retention

“The future of fitness is here!” - LA Times
Tons of room for growth at this location. Buy low & grow!
Rare opportunity for owner/operator to buy into unique technology-driven fitness business at a fraction of the cost and risk associated with opening a new club. If you are passionate about health, fitness, & helping others to live the best lives they can then you owe it to yourself to look into this business.

The Koko FitClub Advantage - Technology-Driven Training
Koko FitClub is a unique fitness studio that combines the power of expert coaching with the precision of patented technology. We offer a world-class training methodology: individualized coaching for each member and designed for measurable, long-lasting results.
Koko owners are changing lives by changing the way people exercise, making it easier (and more fun) for people to lead healthier, happier lives.

Why This Unit is For Sale
Current owner operates 2 clubs and wants to scale back business from 2 clubs to 1. Family life has changed since 2011 and he does not have time to maintain presence in club on regular basis, and has not for several years. As a result, the business has not grown. He will remain in the Koko system operating a club with 10-year history, which is closer to home, and has shown tremendous growth with more involvement. Will help with transition, training, etc. Experienced staff in place in key roles to help with transition as well.

About Koko FitClub The Business
Koko's technology provides a powerful and distinctive competitive advantage in a crowded, look-alike industry.
-Koko's digital "Smartraining" system provides an "unfair" market advantage – and no imitators.
-Koko is a simple, high-margin operation with minimal purchasing and inventory management.
-Koko minimizes staffing challenges and expenses.
-Koko licensing provides structure while allowing owner the freedom to grow and add additional revenue streams with autonomy.

The Technological Advantage
*Time-efficient
*Step-by-step guidance
*More affordable than traditional group or personal training
*No "gym scene"
*Gamification makes it fun for members and easier to stay consistent

Koko technology customizes fitness and nutrition programs based on body composition and fitness assessment data. With real-time digital feedback, and oversight by certified coaches, we ensure every member works out the right way for better results in less time and a more engaging experience. Our patented Koko Smartraining™ system precisely customizes members' training programs. Coaches have a competitive advantage, and spend more time coaching our members to success. Koko digitally measures every member’s in-club workout activity and reports progress and results to them privately online. With effective and efficient strength & cardio workouts designed especially for each member, they will see amazing results fast, with less time spent in the gym.
Our technology saves time and labor costs when compared to traditional personal training. Pre-built strength programs integrate with technology so that weight loads are calculated automatically, and workout data is tracked to ensure programs progress safely and effectively.

Instant Access to Expert Business Coaching
Business fundamentals and operational practices developed under the guidance of fitness business guru Thomas Plummer are provided in online business training platform to give you the structure a


DETAILED INFORMATION
Location
Middlesex County, MA
Inventory
Included in asking price
Real Estate
Leased
Building SF
2,700
Lease Expiration
31/07/2020
Employees
4
Facilities
Space is 2700sf with ample parking in busiest shopping plaza in town. Space is leased at competitive rate, with landlord willing to negotiate extension terms. Fitness equipment is in excellent physical condition. Strength equipment is serviced regularly by owner, and Precor Cardio equipment is serviced regularly by authorized Precor technicians.
Competition
In a crowded fitness marketplace, Koko has no direct competition. There are many options available for fitness in local market, but only Koko offers the technology-driven Smartraining platform, allowing fitness coaching on demand and an environment that appeals to all, even the high percentage of the population that are not "gym people". Koko members tend to be older, 40+ on average. Koko offers appealing option for older clientele, especially enormous baby boomer population that are underserved by the fitness marketplace.
Growth & Expansion
Ample space at current location for physical expansion, with minimal or no construction. Room to add equipment as membership grows. Room to grow personal/group training. Current owner has been absentee, and uninvolved for several years, so has not pushed training or additional revenue streams (eg supplements, hybrid, other retail). Tech-driven model would be perfect for addition of online/hybrid training to expand access to potential customers dramatically.
Financing
Seller willing to consider financing options
Support & Training
Current owner opened first Koko FitClub in 2009, and is longest tenured Koko FitClub owner. Also operates Koko Needham, top club in Koko system, and has worked in development at Koko HQ. Willing to provide training and transitional support to be determined at sale. Additional training and support provided online through Koko ClubHub and Tools & Forums.
Reason for Selling
Multi-unit owner wants to downsize from 2 clubs to 1, and stay closer to home an
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Paul Romeo
Paul Romeo