Thriving E-Commerce Floral & Gift Business with Nationwide Reach

Introduction & Background:
Founded in May 2017, this well-established e-commerce florist has become a market leader
in Henry County, GA. Specializing in premium flower arrangements and unique gifts, the
business caters to a wide array of occasions, including birthdays, weddings, and sympathy
flowers. It offers same-day delivery for orders placed before noon and, through its strategic
partnership with the Flower Shop Network (FSN), facilitates select deliveries. With a solid
online presence and a reputation for quality, this business is positioned for continued
growth under new ownership
Opportunity:
Founded in May 2017, this well-established e-commerce florist has become a market leader in Henry County, GA. Specializing in premium flower arrangements and unique gifts, the business caters to a wide array of occasions, including birthdays, weddings, and sympathy flowers. It offers same-day delivery for orders placed before noon and, through a strategic partnership with FTD, provides nationwide delivery. With a solid online presence and a reputation for quality, this business is positioned for continued growth under new ownership.
This business is currently operating from a retail pharmacy location, yet 90% of its revenue is derived from e-commerce, making it an ideal candidate for relocation to a lower-cost industrial or warehouse space. This presents a substantial opportunity for the new owner to reduce overhead and potentially increase margins. The e-commerce model also allows for scalability, making it an attractive option for a buyer looking to expand into new markets or diversify their portfolio.
Product Sourcing:
The business maintains strong, reliable supplier relationships, sourcing high-quality products from South America, the Netherlands, and California. With favorable 30-day payment terms, the new owner will benefit from consistent access to top-tier materials, ensuring the continued delivery of exceptional products to customers.
Assets:
This sale includes a comprehensive package of valuable assets, ensuring a smooth transition and immediate operational capability. Key assets include a fully functional e-commerce website, extensive customer lists, and two delivery vehicles (2011 GMC and 2022 Chevy cargo van). The business also comes equipped with five coolers, including a storage cooler and retail flower cases, three computers with a server, and a full inventory of supplies, including vases, plant containers, tools, design counters, fixtures, and shelves.
People:
The business’s success is supported by a flexible and experienced team, capable of scaling operations during peak seasons like Valentine’s Day, Prom, and Mother’s Day. The current minority owner is willing to stay on during the transition period to ensure continuity, while the shop manager has expressed a desire to remain with the business post-acquisition. Additionally, a pool of 1099 contractors is available to meet seasonal demands, providing the new owner with a dependable and adaptable workforce.
Financial Overview:
The business has demonstrated a solid financial performance, with gross profit margins consistently in the 65-68% range over the past three years. In 2023, the adjusted EBITDA reached $168,148, reflecting a strong operational foundation and a robust cash flow. This stability, combined with the potential for cost reduction through relocation, makes this business an attractive investment opportunity with significant growth potential.