Top Crumbl stores in Salem, OR | $87,000 Down | 10% Seller Note

Seller Financing Available

A sweet opportunity with growth potential!

Earned Exits business brokers present an exclusive opportunity to acquire two thriving Crumbl Cookies locations in Salem, Oregon. The first store opened in 2020. The second location, opened in December 2023 and taps into South Salem's affluent demographic adjacent to major attractions like Costco, Chick Fil A and Killer Burger. There are 1,000+ Crumbl locations USA and 100% of the franchise territories are SOLD OUT.

The Crumbl experience: Crumbl offers cookies in a way that can’t be found anywhere else. With a weekly rotating menu, open-concept kitchens, and a famously recognizable pink box, Crumbl is revolutionizing the gourmet dessert experience. Since opening its doors five years ago, Crumbl has expanded to over 1,000+ bakeries in 50 states, making it the fastest-growing cookie company in the U.S.

Deal Highlights

• Financial:
o First store TTM Seller’s Discretionary Earnings of $188k.
o Second store opened in December 2023 with $800k buildout.
o Sale price is 4.3x $188k SDE for Store one plus the $800k opening costs of Store two from December 2023.

• Locations:
-Locked-out franchise territory in Salem, a community of 280,000+.
-First Salem store opened 2020
- On the corner of the highest traffic area in Salem. Pad site on the mall parking lot. Next to highest volume Applebees in Oregon.
- Performed strongly during Covid-19
- Second store in growing South Salem, opened December 2023.
- Co-tenants at the location are CostCo, Killer Burger, Chick Fil A and Starbucks.
- Highest income demographics in Salem.
- Build-out was $800k for 2,000 sq. ft., reflecting strategic investment in high-potential areas.

• Team:
o Stores operate without the owner. Owner manages back-office.
o 50 total employees.
o Management team in place.
- One General Manager oversees both stores.
- Each store has one assistant manager and two shift supervisors.
o Outsourced Crumbl preferred HR/payroll and accounting services.
o Great culture of fun with the team.

• Operations:
o Franchisor makes supply chain easy.
o Franchisor has own technology system.

• Marketing:
o Corporate-led pricing strategy with tiered options.
o Robust digital marketing support from corporate; local marketing through community partnerships.
o Opportunities for local engagement including school events and pop-ups.

• Growth Opportunities:
o Crumbl evolving with new products like edible cookie dough bites, cakes and pies.
o Community engagements such as farmers markets and school partnerships.