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Women's Cycling Apparel Brand: Kaden Apparel

Chittenden County, VT
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Asking Price:$100,000
Established Year:2013
Inventory:$182,000
Listing ID: 2298509Listing provided by BizBuySell
BUSINESS DESCRIPTION

High performance mountain bike apparel for women, designed in Vermont and made in the USA.

In an industry traditionally dominated by men, products for women in the mountain biking world seemed to be an afterthought. Kaden Apparel is changing that story by putting women at the center of everything that we do. We create high quality mountain bike apparel that’s thoughtfully designed to help women feel good, ride well, and take their biking to the next level. Our goal is to empower and inspire women through mountain biking.

Kaden Apparel is currently reaching customers in three different ways. 1.) Our apparel is available for purchase, direct to consumer, at www.kadenapparel.com, 2.) at select bike shops, and 3.) at specific online third-party retailers.

Buyer will get to take ownership of our well-loved existing brand, all website properties, all available inventory, clothing patterns, event materials, and receive an introduction to our current manufacturing partners.

This is an exciting opportunity for the right buyer to take an established and loved brand and grow it to the next level. Learn more about the brand at www.kadenapparel.com.

DETAILED INFORMATION
Location
Relocatable
Inventory
Included in asking price
Employees
1
Facilities
The business is currently operated out of the owner's home so it is relocatable to anywhere. Assets include all trade show/event materials (10'x10' branded pop tent, signage, banners, stickers, etc.), website, and all inventory.
Competition
According to an Outdoor Research Report, in 2020, the number of Americans that participated in mountain biking was 9 million. Of that, there are 3 million female bicycling (mountain/non-paved surface) participants, ages 18+. The estimated size of the U.S. bicycle market is 6.2 billion USD, according to a 2019 report on the U.S. bicycling industry. Women were reported to have spent $2.3 billion in 2011. Direct competitors include Wild Rye, Shredly, Maloja, to name a few.
Growth & Expansion
Since it's establishment, Kaden Apparel has been manufactured in the U.S. which is appealing to American consumers, minimizes supply chain issues, cuts down on lengthy shipping timelines and communication lags with distant manufacturing partners. Kaden has been focused on direct-to-consumer sales to maintain high margins and the company’s small size makes it nimble and adaptable. Opportunities for growth/expansion exist in broadening the manufacturing scale or location and establishing more retail/wholesale distribution channels.
Support & Training
Owner can provide training/support with patterns, website, and anything else that is needed during transition period.
Reason for Selling
Owner desires to spend more time with young children.
Home-Based
This business is Home-Based
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Chelsea Camarata
Phone Number
Chelsea Camarata
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