Hello Sugar

Available in Multiple Locations
Cash Required

$150,000

Min. Franchise Fee

$50,000

Total Number of Units

75

Franchising Since

2021

Corporate Headquarters

Mesa,AZ

CEO Name

Brigham Dallas

Overview

  • Receptionless: Offshore and AI technology increases profits and reduces employee overhead
  • Full-House Marketing Team: Managing your local marketing efforts to drive customer engagement and growth
  • Hello Sugar University: Providing education and continued learning for you and your staff to maintain high standards
  • Average commitment of 5-10hrs/wk.
  • Recurring Revenue through our monthly membership
  • $57 Average Ticket Value

Get your salon suite up and running in 90 days with our efficient setup process. Hello Sugar's suite to flagship approach means you can open your doors quickly and start serving clients sooner, maximizing your profits from day one.

Franchise Unit Trends and Revenue

Total Number of Units

75

New Units Opened

40

Average Unit Revenue

$238,567

* in 2023

Franchise Fees

Min. Franchise Fee

$50,000

Royalty Fee

6.0%
Gross Revenues

Ad Fund Fee

0.0%

Why Choose Hello Sugar?

Hello Sugar isn’t just a hair removal salon; it's a tech company causing a huge disruption in the $14 billion industry. We have redefined the beauty space and positioned ourselves as a leader in the rapidly growing hair removal industry. We think differently here. Hello Sugar stands out with its unique approach to hair removal by delivering a less painful experience through tailoring services to individual client needs, skin types, and hair types. Our aestheticians are trained in various pain management techniques catering to both wax and sugar purists. With consumer demand for safe, effective, and convenient hair removal solutions on the rise, Hello Sugar is poised for continued success.


At Hello Sugar, we think differently. We have deployed a genius launch strategy allowing franchise owners to launch their business in a Salon Suite while their Flagship location is in development. This reduces overhead and allows our owners to generate revenue, before their flagship doors are even open! This approach dramatically lowers franchisee risk and increases profitability.


It’s not just about risk reduction; it’s about driving growth. With our best-in-class advertising, we’re not just pushing leads to your salon; we’re propelling your clientele and membership growth to new heights. Our track record speaks volumes: the average franchisee owns 2.2 territories, and 100% of them are eager to expand further. Franchisee validation is best in class with many franchise owners adding additional territory after signing.


Worried about building your business? Don’t be. Our turnkey solution automates the bulk of business processes, lightening your workload and accelerating your salon’s launch. From top-notch technology for reception and marketing to dedicated support teams for HR, recruiting, and advertising - we have it covered every step of the way!


You don’t need prior hair removal expertise to thrive. Our world-class training and automation system empower you to focus on what matters—your people. Professional trainers will come to your location, ensuring your staff are the best in the industry. We provide continued education and yearly certifications for all staff members, ensuring excellence is a constant.


At Hello Sugar, it’s more than just hair removal - it’s a promise of success, supported by cutting-edge lead generation, world-class training and off-site reception services!

Starting Costs and Investment Requirements

Total Investment

$100,000 - $615,000

Net Worth Required

$500,000

Cash Required

$150,000

Training and Support
Financing Available
Multi Units

Training and Support

Initial Training:

During the timeframe it takes to open a location, owners will be meeting with Onboarding Specialists to help guide them through the process. We also have an LMS along with Task Management tools that the Franchisees will have access to, making the opening process very straightforward.


On-Going Support:

  • Opening a new business comes with a big learning curve! Because of that, we offer on-going support
  • Continued marketing assistance
  • Hiring and logistics coordination
  • Comprehensive training & continued education
  • Ongoing operational support
  • Learning Management System (LMS)

History

Hello Sugar was founded in 2015 with a mission to disrupt the $14 billion beauty industry by offering all three types of hair removal—wax, sugar, and laser (in select states)—under one roof. Our dedication to delivering exceptional services, combined with a seamless booking process powered by innovative technology, has positioned us as a standout in the beauty space. In 2021, recognizing the growing demand and scalability of our model, we launched our franchise program, inviting passionate entrepreneurs to join us.

In just a few short years, Hello Sugar has experienced rapid growth, reaching a major milestone in 2024 with the opening of our 100th location. This achievement reflects our scalable business model, unwavering franchisee support, and a loyal customer base across the nation. As we continue to expand, we remain committed to providing unparalleled client experiences and fostering the success of our franchise partners.

Ideal Candidate

  • Hungry and high-energy
  • Pioneers who are excited about growing with an emerging brand and ready to lead the charge!
  • True team player mentality - enjoy building and leading a team while creating a great culture
  • Business management skills
  • A passion for helping people and providing excellent service
  • Driver versus passenger mentality
  • Empire builders

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