Ideal Siding
$50,000
$50,000
18
2021
Burnaby,BC
Alex Filipuk
Overview
Ideal Siding is the fastest-growing siding franchise in North America. We gathered experience from over a dozen successful siding companies and found a way to improve customer service, labor wages and the price that the homeowner is paying to get the siding replaced.
Our mission is that every homeowner in North America has an access to reliable, affordable, and professional siding renovation services. Our Franchisees are able to offer it as a result of the proprietary system that we use to onboard the best installers in the industry. We also built the financial model that works in all markets; it allows us to survive any storm in the economy and scale fast when the market is recovering. Our values are:
- Openness – Transparency communication and accountability are what fuels us! We are very honest with homeowners and crews and never hide important information.
- Helpfulness – While keeping high standards and affordable pricing. Our model involves very low overhead and a lot of best practices about what works best today, which helps us to find an ideal solution for the customer.
- Hard Work – This is our secret sauce. We strive to work harder than our competitors. Every member of the team has KPI’s, and with our CRM, it is very easy to see who is performing well. We are changing how homeowners upgrade the exterior of their homes, and we educate our customers about solutions that would match their needs.
Franchise Unit Trends and Revenue
18
12
$937,615
* in 2023
Franchise Fees
$50,000
5.0% - 8.0%
Gross Sales
-
Why Choose Ideal Siding?
Joining our franchising team will give you the independence of running your own business with strong support from our experienced team. Whether it’s design and construction of a new business process or reaching new audiences through local marketing channels – you will be supported by our back-office staff.
With our franchise program, you’ll fast-track to success.
- CALL CENTRE: Receive immediate access to existing and new customers. There is no need for cold calling or initial outreach and have endless missed calls from clients - we take care of that. We find clients for you! Yes, you would not see this option elsewhere.
- NETWORK OF CREWS: We help you find the best crews in your area and build a great strategy to find the best installers in your area. We will guide you through the crew selection process.
- MARKETING: We build your ONLINE PRESENCE AND MARKETING strategies.
- FIELD TRAINING: We provide training on how to get the job done. Our field training is straightforward, turn-key systems to get you up and running in as little as 30 days.
- ONGOING SUPPORT: We provide operational and ongoing support. We offer an extensive support system to help ensure your business’s success.
- EXCLUSIVE TERRITORY: We provide exclusive territory so you don’t need to compete with other franchisees.
- TOOLS: We provide the tools for your success so you can focus on important things (Salesforce, Evernote, Twilio, etc.). We’ll help you along the way as you build your own siding company.
Starting Costs and Investment Requirements
$82,500 - $127,500
$150,000
$50,000
Training and Support
We are looking for candidates with a passion for helping others and who want to build the business they are proud of. We will provide you with all the training you will require to start your own successful franchise partner story.
With support from our office and other franchise owners, you will always have experienced and qualified advice, just one phone call away. We start with one week of online training modules and then process to hands-on training part, which can take up a couple of weeks based on the territory the franchise is located at. The training and support are continuous throughout the entire time of your business-building journey with us.
The Head Office team will take care of all your marketing on both local and national levels. Our call center will take care of all client’s inquiries, quote calculations, design mock-ups. You will benefit from the recognition we received in the market and successful partnerships with manufacturers. The central office will schedule appointments for you to focus on the day-to-day operations of your franchise.
History
It all started when a friend of Alex Filipuk, the founder of the company, had his salary cut almost in half while working as a siding installer. That friend had to feed his family and was struggling to make ends meet. It happened after the housing crisis of 2007. The amount of work for siding companies was decreasing, and companies started cutting costs and paying installers less than they used to.
Alex then called a few siding companies to see how much they charge for their services and was very surprised to hear that their pricing is 5 times the amount the crew was getting to install the siding. Of course, every siding project consists of more than just installation; there is demolition, sheathing inspection, preparation, waste removal, and all materials that could be quite costly. Then Alex re-engineered the process the way that would allow the homeowner to pay at least 30% less to the siding company, and the installation crew will get over 50% more than they used to for their hard work. It was a combination of computer science, financial models and efficiency improvements.
Through our observation, the price in Vancouver, BC, where he started went from $45,000 on average to replace siding with fiber-cement or cedar to about $30,000, and the crews were paid a fair amount to make sure their families are taken care of. Alex then saw that many other cities have the same issue. Homeowners pay much more than homeowners in Vancouver, but the cost of material and installation is very similar.
That led to starting a franchise to make sure that every homeowner in North America will have access to a siding company with reasonable pricing, quality control on all levels, friendly and professional staff and a corporate team behind it. Homeowners would never have to deal again with siding companies running away before the project is completed or taking a deposit and disappear.
We chose to work with top manufacturers, whose materials proved to be problem-free for at least 20-30 years. We introduced the 25-year labor warranty (unheard in the industry) to show that our crews are the most experienced guys in the industry and that whatever happens, you deal with a national company that has your back.
Ideal Candidate
Over the past few years, we’ve identified the traits and skills of successful franchise partners. Here’s what it takes to join our fast-growing franchise family at Ideal Siding:
- Heart for servicing and helping other people.
- Bachelor’s degree and experience in sales or management.
- Financial stability. The Franchisee needs to have savings to cover at least six months of family expenses.
- Desire to be a part of something great and build something from the ground up. We are looking for partners who share the same values and can work as a team because the results of each member influence the rest of us.
