Martinizing Cleaners
$60,000
$25,000
163
1978
Naples,FL
Kevin Dubois
Overview
Martinizing is a scalable, profitable business that has been helping our franchisees give back to their community, create a lifestyle, increase their wealth, and build equity for over five generations. Martinizing is the most powerful brand in our industry. We are under new ownership and looking to grow aggressively, with franchisees who have the skillsets and experiences necessary to be successful.
Profit Centers: Five distinct profit centers allow the franchisee to service customers in today’s on-demand lifestyle many times referred to as Hub and Spoke.
- Retail/plant – The traditional dry cleaning model which includes a retail counter and dry cleaning/laundry processing plant. This is now an "Acquisition and Conversion to Martinizing."
- Satellite Locations – Convenience locations where the customer can drop off/pick up their clothing. Processing is not done at these locations, but instead sent to the plant. This is also can be a "Acquisition and Conversion" to the Martinizing brand.
- Delivery Only – Drivers go to the consumer’s home for dry cleaning and laundry pick-up and delivery on regularly scheduled days.
- Commercial Routes – Similar to Residential Routes, but at the consumer’s place of business. Lockers – Lockers are strategically placed throughout the market in residential and commercial locations.
- Customers can drop their laundry in a secure locker and create their digital code. When their laundry is done, they receive a text message indicating which locker they can find their clothes.
Franchise Unit Trends and Revenue
163
38
$480,745
* in 2023
Franchise Fees
$25,000
6.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose Martinizing Cleaners?
- Technology – Martinizing will cater to Millennials and all other generations know the brand well.
- Five businesses in one for a very reasonable cash investment
- Repeat business from multiple revenue streams.
- Family-friendly hours
- Scalable, recession resistant
- Can be run by a hired Manager.
- We are the #1 player in the industry (have been for decades).
Starting Costs and Investment Requirements
$37,500 - $744,000
$200,000
$60,000
Training and Support
Our training and support is at the heart of our successful franchise where we immerse you in hands-on training in both Martinizing approved training locations and at our corporate office where you will learn the Martinizing way. Our corporate training team has over 100 years of dry cleaning and franchising experience. Training occurs prior to your business opening – and as your business is opening – and involves the following:
- Operating procedures
- Martinizing standards
- Marketing
- Bookkeeping
- POS training
- Reporting
- Customer interface
- Location setup
- Front counter staff training
- Soft / grand opening assistance
- Garment care training
- Monthly training webinars
- Up-to-date resource library
- Corporate involvement and store visits
History
Martinizing is a recognized name in the dry cleaning industry with over 75 years of innovation & leadership experience. Our system was developed in 1949 when Henry Martin recognized that it was feasible for smaller, full service dry cleaning plants to provide quick service cost effectively. That began Martinizing, the pioneer of on-premise; quick dry cleaning service. Currently, Martinizing franchisees operate more than 350 stores in the United States and other countries around the world.
Ideal Candidate
A Visionary:
- Business development oriented
- Transferable skill set of managing people, time and money
- Trustworthy between the prospect and us, their employees and customers
- Believes in customer service and helps build a team of customer service superstars
- Technology based business with state of the art metrics for evaluation
