Mason’s Famous Lobster Rolls
$100,000
$35,000
22
2016
Annapolis,MD
Daniel Beck
Overview
Mason's Famous Lobster Rolls offers a unique opportunity to dive into the fast-growing fast casual dining sector with a simple, yet distinctive concept. At the heart of Mason's appeal is the authenticity and quality of its offerings - traditional New England lobster rolls made with sustainably sourced Maine lobster. This focus on a niche, yet increasingly popular menu item sets Mason's apart in the crowded food franchise market.
The franchise model is designed for ease of operation, making it an ideal choice for both experienced restaurateurs and newcomers to the industry. Franchisees benefit from a streamlined business model that requires no prior restaurant experience, thanks to comprehensive training and ongoing support from an experienced management team. The investment model is also attractive, characterized by relatively low initial costs, simplified operations, and a high potential for profitability.
Mason's growth trajectory is impressive, with a proven track record of expansion since its inception. The brand's commitment to quality, coupled with its unique market position, makes it a compelling choice for entrepreneurs seeking to capitalize on the popularity of lobster rolls. With Mason's, franchisees can expect to serve not just food, but an experience - a taste of Maine's culinary tradition in a welcoming, fast casual setting. This combination of simplicity, quality, and market differentiation makes Mason's Famous Lobster Rolls an appealing option for those looking to enter the thriving world of food franchises.
Franchise Unit Trends and Revenue
22
9
$876,879
* in 2022
Franchise Fees
$35,000
Veteran's Fee: $32,500
5.0%
Gross Sales
1.0%
Gross Sales
Why Choose Mason’s Famous Lobster Rolls?
Choosing Mason's Famous Lobster Rolls as a franchise opportunity comes with several compelling advantages:
- Unique Concept in Fast Casual Dining: Mason's offers a distinct dining experience with its focus on authentic Maine lobster rolls. This specialty sets it apart from typical fast-casual offerings and taps into the growing demand for unique, high-quality seafood options.
- Strong Brand Recognition: Mason's has established itself as a leader in lobster roll shops, gaining a loyal customer base and high ratings on various review platforms. This recognition contributes to its competitive advantage in the market.
- Simplified Operations: The franchise is designed for ease of operation, requiring no prior restaurant experience. This simplicity is attractive to new entrepreneurs and reduces the barriers to entry into the food service industry.
- Comprehensive Training and Support: Franchisees receive extensive training and ongoing support from an experienced management team, ensuring they are well-prepared to successfully operate their Mason's franchise.
- Financial Attractiveness: Mason's business model is structured for profitability, with a high revenue potential. The investment requirements are relatively low compared to other full-service restaurants, making it a financially accessible option for many potential franchisees.
- Rapid Expansion and Growth: Since it began franchising, Mason's has experienced significant growth, demonstrating the brand's scalability and the public's increasing appetite for its offerings.
- Market Positioning: Positioned in the fast-casual segment, Mason's capitalizes on the trend of consumers seeking quality food in a convenient setting. The brand's focus on sustainably sourced lobster also appeals to environmentally conscious consumers.
- Exclusive Territory Opportunities: Mason's offers franchisees the chance to operate in exclusive territories, reducing competition and increasing market penetration potential.
- Longevity and Experience: With years of experience in the industry, Mason's brings a depth of knowledge and a proven track record of success, instilling confidence in new franchise owners.
- Community and Brand Involvement: Franchisees become part of a community of like-minded entrepreneurs and benefit from the brand's marketing and promotional efforts, enhancing their local visibility and customer reach.
Starting Costs and Investment Requirements
$162,983 - $464,050
$500,000
$100,000
Training and Support
Mason's Famous Lobster Rolls is committed to ensuring that each franchisee receives the necessary training and support for a successful business venture. The journey begins with an extensive initial training program, where franchisees are immersed in the day-to-day operations of an existing Mason's restaurant. This hands-on experience covers everything from food preparation and customer service to staff management and inventory control, tailored to equip new owners with the skills needed for their franchise's daily operations.
Beyond the initial training, Mason's offers ongoing support in several key areas. Marketing and branding are crucial, and franchisees are provided with access to proven marketing strategies and materials that align with the brand's ethos and appeal. This support helps in effectively promoting their outlet and attracting customers. Additionally, franchisees benefit from Mason's established supply chain relationships, ensuring access to the high-quality ingredients that are the hallmark of Mason's menu, particularly the sustainably sourced Maine lobster.
The training extends to the use of technology and point-of-sale (POS) systems, vital for modern business operations, ensuring efficiency in order processing and overall management. Mason's also provides comprehensive operational manuals, a valuable resource that serves as a guide for all aspects of running the business.
To foster a sense of community and ongoing development, Mason's maintains a network of experienced franchisees, creating an environment where new owners can share best practices and seek advice. Regular communication from the management team keeps franchisees informed about company news, industry trends, and new growth opportunities.
With this level of comprehensive training and ongoing support, Mason's Famous Lobster Rolls ensures that its franchisees are not only well-prepared to start their business but are also continuously supported to sustain and grow their operations effectively.
History
Mason's Famous Lobster Rolls began its journey as a brainchild of Dan Beck, a seasoned expert in the restaurant and seafood industries. Beck's extensive experience and passion for high-quality seafood laid the foundation for what would become a distinguished name in the fast-casual dining sector. Prior to Mason's inception, Beck was involved in a private company that supplied specialty seafood, including lobster, to restaurants in the Washington D.C. area. This background provided him with deep insights into sourcing the best quality seafood, particularly lobster, at attractive prices - a key aspect that would later define Mason's core offerings.
Mason's opened its doors in 2014, starting in Annapolis, Maryland. The brand quickly distinguished itself by specializing in authentic Maine lobster rolls, a product that was not widely available in the fast-casual market. The focus was on delivering a simple yet exceptional product - sustainably sourced lobster served in classic New England style. This unique offering, coupled with a commitment to quality and customer experience, fueled Mason's rapid growth.
The franchise model of Mason's Famous Lobster Rolls was launched as a response to the growing demand and popularity of its products. The business model was designed to be simple and replicable, making it an attractive option for franchisees without requiring them to have prior restaurant experience. As Mason's began franchising, it expanded its footprint across various states, bringing the beloved taste of Maine lobster rolls to a broader audience. This growth trajectory reflects not just the brand's appeal but also its potential for continued success in the fast-casual dining industry. Mason's story is one of passion, quality, and entrepreneurial spirit, a combination that continues to drive its expansion and popularity among seafood enthusiasts.
Ideal Candidate
The ideal candidate for operating a Mason's Famous Lobster Rolls franchise should possess a blend of entrepreneurial spirit, business acumen, and a passion for providing high-quality food and customer service. Here are some key attributes and skills that would contribute to the success of a Mason's franchisee:
Entrepreneurial Spirit: Individuals who are self-motivated, willing to take risks, and eager to embark on new business ventures would thrive as Mason's franchisees.
Business Acumen: A strong understanding of basic business principles, including financial management, marketing, and operations, is crucial. Prior business experience, while not mandatory, would be a significant advantage.
Customer Service Oriented: As Mason's is in the service industry, a focus on customer satisfaction and the ability to create a welcoming environment for patrons are essential qualities.
Leadership Skills: Effective management and leadership skills are necessary to successfully operate a franchise. This includes the ability to hire, train, and motivate a team.
Adaptability: The capacity to adapt to a proven business model while also being able to handle the dynamic nature of the food service industry is important.
Financial Capability: Prospective franchisees should have the financial stability to make the initial investment and sustain the business during its growth phase.
Commitment to Quality: A commitment to maintaining the high standards of Mason's Famous Lobster Rolls, especially in terms of food quality and service.
Community Engagement: A desire to connect with and contribute to the local community can greatly enhance the franchise's presence and success.
Willingness to Learn: Being open to learning and following Mason's operational procedures and training programs is vital for maintaining brand consistency and achieving operational excellence.
Passion for Food: An enthusiasm for food, particularly seafood, and an appreciation for the unique offering of Mason's - authentic Maine lobster rolls - will resonate well with the brand's ethos.
In essence, the ideal Mason's franchisee is someone who combines a passion for food with business savvy, possesses strong interpersonal skills, and is ready to commit to the brand's values and operational model.
