Soccer Stars
$100,000
$49,500
95
2022
New York,NY
Adam Geisler
Overview
Founded in 2000 in New York City, Soccer Stars has grown into the country's largest corporately run youth soccer program. Their mission is to positively impact kids through soccer. Dynamic coaches work with small groups of kids ages 1 year – 18 years old to develop these skills and teamwork in a fun, non-competitive, educational class-based environment. Soccer Stars operates in over 13 states and 25 major markets reaching over 110,000 children each year.
Soccer Stars has revenue streams across multiple channels including pre-schools, daycares, elementary schools, parks & rec programs, soccer clubs, private groups, birthdays, and more. They offer multiple program types to suit all ages, and operate as a 100% mobile curriculum-based business.
This means a fast launch and ramp-up timeline due to low, flexible staffing and start-up costs. The curriculum is easy to learn and teach, making it excellent for those passionate about working with young children without the need for practical soccer experience.
Soccer Stars is a part of Youth Athletes United, one of the largest youth sports franchise platforms in the country. Being a part of the Youth Athletes United platform gives franchisees access to an experienced management team, operators, technology, marketing, and an extensive peer group.
Franchise Unit Trends and Revenue
95
85
$1,304,348
* in 2023
Franchise Fees
$49,500
Veteran's Fee: $44,550
8.0%
Gross Sales
1.0%
Gross Sales
Why Choose Soccer Stars?
Top 5 Selling Points
- 100% mobile franchise model – host classes anywhere!
- Soccer is the #1 youth participation sport in the country – gateway sport, the first sport most kids learn to play
- Soccer or coaching experience is not necessary for Franchisees or Coaches
- Low entry cost, high gross margins and cash on cash ROI
- Best-in-class proprietary technology platform and Learning Management System for running the business
Competitive Advantages
- Multiple revenue streams - “Crib to College” program options for ages 1-18 years
- Curriculum is driven 100% by the franchisor, mobile-friendly online playbook outlining detailed lesson plans every week
- Proven and growing model for over 20 years – top location driving $4.7M annual revenue
- Part of Youth Athletes United, one of the largest youth sports franchise platforms in the country
- Franchisor also operates the business, so is intimately familiar with how to help make owners successful
- The only national soccer program offering a ‘Parent & Me’ program for ages 1-2, parent engagement early on creates a higher likelihood of the kids remaining in the program long term
- Proprietary technology platform to manage the business
Starting Costs and Investment Requirements
$68,100 - $89,100
$250,000
$100,000
Training and Support
Initial Training Virtual Pre-Training & Onboarding
- Admin setup & tasks - CRM, marketing email system, LMS 5-Day In-Person Training at Corporate
- Experience the culture and classes
- 3 days are curriculum-based
- 1 day of study
- Last day – coach a live class! In-Market Grand Opening & Sales Support
- Business development focused with Franchisor Coach
On-Going Support
World-class support from a franchisor that actually runs multiple units in the franchise they are selling! It all starts with building your business go-to-market strategy during the initial training. You’ll leave with the confidence in knowing exactly what you need to do to get revenue going as soon as you arrive back in your market.
From there, Soccer Stars provides weekly strategy meetings, quarterly town halls as well as regional summits so you can meet and share ideas with other nearby franchisees. An annual conference is held in December for all brands part of Youth Athletes United. Franchisees are also set up with a Business Success Coach for up to one year after graduating from training to ensure no stone is left unturned.
History
Founded in 2000 in New York City, Soccer Stars has grown into the country's largest corporately run youth soccer program. Founders Adam Geisler and John Erlandson created the Youth Athletes United platform in 2019 with Soccer Stars being the leading brand on the platform. Currently, corporate runs in 13 territories generating over $20M in revenue in their own units. Their corporate managers also work on franchise operations which makes them unique as they are living the same experiences as franchisees! It allows them to provide real-time, best-in-class service and advice to ensure franchisee success!
After 20+ years of success, and establishing proven systems along the way, Soccer Stars is now franchising and ready to positively impact communities all across the country. The brand is launching with strong unit economics in licensed and corporate locations across 13 states with low start-up costs, 20+ years of curriculum and systems, strong leadership and operational excellence.
Ideal Candidate
- Prior experience working with children
- Doesn’t have to be athletic but must love sports
- Ability to sell and network within their community, no introverts
- Experience managing hourly employees a plus
