The Camp Transformation Center
$105,000
$49,500
100
2016
Chino Hills,CA
Luis Font
Overview
This is an opportunity for smart business executives to replace their six-figure income or give current business owners the ability to rapidly diversify their business portfolio across hundreds of monthly members by scaling to multiple locations.
The Camp is not “just a gym”, it is a “Transformation Center” and clients see that.
Founded in 2010, The Camp Transformation Center has over 108 locations open and 20 in development across 13 states. Each center employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members; a clean environment, an open, spacious, and colorful design; nutrition and supplement plans; and fitness training that is motivating and affordable.
The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans, and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful challengers most often endear themselves to The Camp and become long-term members.
The program consists of group training with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Members often join through initial Challenges, which are scheduled seven times per year. For members seeking to maintain their fitness routine, additional Challenges, such as one designed to lose 5 percent body fat in six weeks, are also available. Successful Challengers most often endear themselves to The Camp and become members.
Franchise Unit Trends and Revenue
100
7
$486,961
* in 2023
Franchise Fees
$49,500
Veteran's Fee: $37,125
6.0%
Gross Sales
0.0%
Gross Sales
Why Choose The Camp Transformation Center?
- Very Semi-Passive after pre-sales and ramp-up
- Low Initial Investment compared to most boutique fitness brands
- Low Labor Costs with only 12 employees on split schedules
- Fast Emerging Brand with Multiple Unit Opportunities
- Multiple Revenue Streams (memberships, specialty programs, retail products, supplements, training)
- Higher AUV than competing fitness brands
- 40% of Owners own Multiple Locations
- Thorough Expert Level Hands-On Support from Corporate Team
- Dedicated Business Consultant helps you review operations, sales, and KPI’s
- Low Competition in this narrow “transformation” niche
- Recession Resistant - weight loss and management will always be necessary
Starting Costs and Investment Requirements
$351,350 - $474,350
$500,000
$105,000
Training and Support
The Camp provides a 7-day 62-hour training program. The training is a combination of in-person training at active corporate locations and classroom-style training at our Corporate HQ in Chino Hills, CA.
After training, you’ll enter our 12-week NCO (New Camp Opening) program. You’ll have weekly calls to guide you through construction and buildout. Additionally, you’ll work with our National Sales manager and marketing team to begin your pre-sale. You’ll need to reach 150 memberships sold prior to opening. This creates instant cash flow. Our top performer did 250 memberships.
Once open you’ll have access to weekly sales training provided every Wednesday via zoom.
Monthly trainer training so they run great workouts and help with your membership growth and retention. Additionally, they’ll learn about upselling members into specialty programs, personal training, and more increasing your overall customer value.
Monthly supplement training to ensure your team is educated and up to date on new products and driving revenue through supplements.
Front Desk Training – is also provided monthly to ensure we greet everyone with a warm smile and operations are running smoothly.
Quarterly training is offered for upper management.The Campground (our intranet system) houses hundreds of hours of training videos clearly delineated for each position within the organization.
Each location is assigned a Franchise Business Consultant (FBC) to assist with sales strategies and review KPIs weekly.
Operational and Marketing Tools:
Full Marketing support is provided via multiple marketing vendors.We have an in-house team that will design, manage, and implement your social media ads. We typically run 18-23 ads per 6-week challenge cycle which occurs 7 times a year. Additional ads run in between and new locations have special ads that run during your NCO program. This includes video and static ads run in both English and Spanish.
Marketing reports are easy to run through ABC and we will teach you how to assess your overall ROI and other key metrics related to marketing.
Additionally every day you’ll receive emails containing professionally made marketing pieces focusing on various brand touchpoints, new programs, supplements, and more. These are static images along with short professionally shot video clips for FB stories and IG reels.
History
The Camp TC started off as a dream for Luis & Alejandra Font, along with their good friend Sam. They launched the first location and quickly found success by targeting weight loss and body transformation. Members loved the workouts but more importantly the community and the culture.
Members quickly asked about opening their own Camp locations and licenses were quickly granted. As The Camp grew we switched to a franchising model to have more control of brand continuity and provide additional resources to owners.
The Camp began franchising in 2016 and all the growth has been from existing members and employees who are passionate about the brand. Why? Because members who lose 20, 40, 60, or even 100lbs are not just working out. They are experiencing a life-altering event that is deeply rooted in their heart.The Camp just awarded its 150th franchise and is on pace to award its 200th location in early 2024.
Ideal Candidate
Business savvy with a sales background. People person, not shy. High energy and engaging. We seek someone passionate about fitness and lives it as a lifestyle. Someone passionate about helping others live a healthy and active lifestyle. Someone capable of building and developing a team. Almost 40% of our owners are multi-unit owners. Someone who wants to scale their business quickly. Someone who wants to soon own 2 or 3 locations. This will give a high-functioning, intelligent person the ability to leave their current corporate executive job and replace their six-figure income.
