Farrah Adams
Chief Operating Officer, LBA Hospitality
Dothan, AL 36301
Phone (334) 793-6855
Mobile (334) 596-0009
Property Types
Hospitality
Bio
Farrah oversees the Operations, Sales, Marketing, Revenue Management and Human Resource departments, leading by example to ensure the continuation of the LBA culture throughout the company. Farrah is a board member of The Residence Inn Association (TRIA) as well as the Hilton Garden Inn Owner Advisory Council. She serves on a number of renovations, design and construction committees for other major brands, giving LBA insight into the needs of the next generation of travelers. She also fosters owner relationships and is involved in the development of new hotels, creating growth opportunities for LBA teams. As a way to give back and serve the communities that have welcomed LBA and nurtured the company’s success, Farrah leads the company-wide initiative LBA C.A.R.E.S (Caring Associates Ready and Empowered to Serve).
Education
