Kenneth Macpherson
Chief Executive Officer, Europe, Middle East, Asia, IHG Hotels & Resorts
Windsor, SL4 1RS
Kenneth is responsible for the management, growth and profitability of Europe, Middle East, Africa & Asia
Phone +44 1895 512176
Kenneth is responsible for the management, growth and profitability of Europe, Middle East, Africa & Asia
Property Types
Hospitality
Languages
French
Bio
Kenneth was previously IHG’s CEO for Greater China, a role he held from 2013 to 2017. During this period, Kenneth led the accelerated growth and performance of the entire region as well as a number of milestone projects. These included the continued expansion of IHG’s brands and the launch of the Holiday Inn Express® Franchise Plus model, key to IHG’s future scaled growth in the Chinese market.
Kenneth has extensive experience across sales, marketing strategy, business development and operations. In addition to 12 years living and working in China, Kenneth’s career includes experience in Asia, the UK, France and South Africa.
Prior to joining IHG in 2013, Kenneth worked for 20 years at Diageo, one of the UK's leading branded companies. His senior management positions included serving as Managing Director of Diageo Greater China, where he helped to build the company’s presence and led the landmark deal to acquire ShuiJingFang, a leading manufacturer of China’s national drink, and one of the first foreign acquisitions of a Chinese-listed company.
In 2017, Kenneth received the Shanghai Magnolia Gold Award for expatriates for his outstanding contribution to the city's social and economic development, having previously been awarded the Shanghai Magnolia Silver Award in 2009. Kenneth has been an elected member of the China Britain Business Council (CBBC) Board since 2017 and was re-elected for his second three-year term in 2020. In 2022, Kenneth was elected Vice Chair of the CBBC board.
Education
