Rodger Willoughby
Principal & Broker In Charge, Keystone Commercial Group
Greenville, SC 29607
Phone (864) 239-0555
Property Types
Land
Markets
Greenville/Spartanburg
Bio
Mr. Willoughby began his real estate career in 1986. As Vice President of Corporate Services, he plays an important role directing the activities of the Corporate Services Group and serving as a Corporate Account Manager. In this role, he provides communication and coordination between all members of the project team, client team and other Colliers colleagues; manages all details and deadlines of an assignment and ensures that clients are well-served and well-satisfied with the firm's wide range of corporate services.
Mr. Willoughby was previously the Director of Real Estate for Michelin North America, where he was responsible for the direction of all real estate functions for the North American portfolio, including Planning & Strategy, Transactions, and Property and Project Management. In that role, Mr. Willoughby was responsible for a portfolio of 300 properties, consisting of 30.0 million SF of buildings on 9.0 million acres of land located in the United States, Canada and Mexico. Prior to the Michelin acquisition, he was the Senior Real Estate Project Manager for the Uniroyal Goodrich Tire Company and, before the merger, was the Real Estate Project Manger for BF Goodrich. In total, he has personally managed over 1,000 major real estate projects with three corporations, all of which had centralized real estate departments.
Willoughby held a real estate license in Ohio for eight years prior to being licensed as a real estate broker in South Carolina.
Areas of Specialization
Corporate Services
Education
Malone College, BA, Business Major
South Carolina Real Estate Broker License
Achievements
Immediately after Michelin acquired the Uniroyal Goodrich Tire Company, Mr. Willoughby's major accomplishments included the consolidation of Michelin's DC network from 47 to 22 facilities and the disposal of three closed manufacturing plants. Other accomplishments included the disposition of over 50 retail stores which remained after the sale of the BF Goodrich retail store chain; relocation of the Uniroyal Goodrich primary R&D Complex and development of numerous B-T-S distribution centers throughout the United States and Canada.
Affiliations
