Scott Berka

Scott Berka

Senior MD, Brand & Customer Experience, Greystar Real Estate Partners

Arlington, VA 22201

Phone (703) 594-8022

Real estate marketing professional focused on brand and customer experience for a global multifamily firm
Property Types
Multi-Family
Languages
English
Bio
Scott Berka is a Senior Managing Director and leads Brand and Customer experience for Greystar. Scott is responsible for setting the consumer and property brand strategy for Greystar and our global portfolio of brands. He also provides strategic oversight for innovation and continuous improvements to our customer experience, in partnership with operations and technology teams. In addition, he oversees Greystar's consumer website and social media presence. Scott is also a member of the Greystar Executive Committee. Before joining Greystar in 2019, Scott was an Associate Partner and a leader in the Marketing and Customer Experience Practice at McKinsey & Company. While there, he advised Fortune 500 clients in the financial services and retail sectors to improve their marketing and customer experience capabilities. Prior to that, he worked in advertising to lead branding and marketing strategy across a variety of companies and sectors. Scott is an active member of the National Apartment Association.
Education
Yale University (MBA), University of Illinois at Urbana-Champaign (BSBA)