Aurora Capital Associates was founded in 2004 by Robert Cayre to more actively and strategically deploy the Cayre family's capital into the real estate market. Leveraging the family’s experience in retail, which ranges from the development and distribution of VHS movies, TV commercials, and video games to the licensed distribution of clothing brands such as ASICS, Aurora began as a leading owner and operator of retail property in New York City. Since its founding, Aurora has amassed a portfolio of property across the five boroughs of New York City and the high streets of Miami, Chicago, and other major US cities. Aurora has grown to become one of the largest property owners in Manhattan’s SoHo neighborhood and Meatpacking District, where it is also a major developer of properties that weave modern construction with the historic fabric of their surroundings.