In 2006 they were investing in homes near Notre Dame Stadium to furnish and rent for football weekends. They aspired to not only create a fun business revolving around Notre Dame football, but also help rejuvenate a beautiful neighborhood just south of Notre Dame's campus. Their business model was predicated on finding diamonds in the rough and renovating them, and there were many great projects within their budget near Notre Dame. They suspected that the best financial rewards could be found in foreclosures, but banks and their servicers were not interested in selling distressed properties then; the great recession, after all, was still only on the horizon in 2006 and 2007. Their aspiration is to continue to grow into markets where they feel their technology and systems will give us an edge over the competition. They don't aspire to be the biggest unless they can remain the best, but they will continue to grow large enough such that they can handle the needs of the market.