Charisma Media is a Christian multi-media company known for the first 35 years as Strang Communications. The name change was a part of a company-wide rebranding that went into effect Feb. 1, 2011. The name change correlates with a series of recent corporate shifts, including relaunching the company’s flagship magazine and renaming its book division. Founder and CEO Steve Strang says the moves not only position Charisma Media for growth in the digital age, but also undergird the organization’s purpose of inspiring people to radically change their world through the diversified resources the company produces. Charisma Media is best known for its magazines such as Charisma, Ministry Today and Christian Retailing. But its book group, now called Charisma House, has grown rapidly in recent years with 10 books on the New York Times best-sellers list and has become the largest part of the company.