RE/MAX is a global real estate franchise company that was founded in 1973 by Dave and Gail Liniger in Denver, Colorado, USA. The company has since grown to become one of the largest and most recognized real estate brands in the world. RE/MAX operates on a franchise model, where individual agents and brokerages can license the brand name and access the company's tools and resources to help them build and grow their businesses. The company offers a range of services to its agents and clients, including training and education programs, marketing and advertising tools, and technology solutions.