FirstBank started from humble beginnings in 1963, and has since grown to be one of the largest privately held banks in the nation with over $27 billion in assets and over 100 locations throughout Colorado, Arizona, and California. FirstBank's growth can be attributed to one simple belief since inception: do what's right for customers, communities and employees, and good things will happen. This philosophy has transformed how FirstBank operates, and is the inspiration behind their mantra, “banking for good.” It's why FirstBank has become recognized as a top workplace, one of the largest corporate philanthropists in Colorado and Arizona, and continually ranked high in customer satisfaction. When you focus beyond the bottom line, and make people a central motivation for every decision, you'll find it's not just the right thing to do, it's the smart thing to do. That's “banking for good”.