At Gerrard-Hoeschler, they help people change and enhance their lives as they buy property, sell property, lease property, relocate and build. They go further. They get things done. And they do things in the simplest, most straightforward ways. At Gerrard-Hoeschler, they love what they do. They exist to help people improve their lives and increase their happiness through home ownership, to provide professional satisfaction for their agents and to give back to their community. For 70 years, Gerrard-Hoeschler has provided the region with personalized residential and commercial real estate service. It all started with two La Crosse real estate pioneers—Jake Hoeschler, who founded Hoeschler Realty in 1950, and Bill Gerrard, who founded Gerrard Realty in 1954. Seven decades later, their methods have changed, but their mission and approach to service remain the same. Always empower their clients by standing by them, offering support at every step and regarding every sale or purchase.